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Personalization & Customer Data Platform Ideas and Strategies
3 Impactful Ways to Improve Your Demand Gen Calls-to-Action (CTAs)

3 Impactful Ways to Improve Your Demand Gen Calls-to-Action (CTAs)

December 1, 2015 by

Are your marketing calls-to-action (CTAs) getting the attention that they deserve? A simple button, or even a link, can make all the difference in the world to your marketing campaigns; success can boil down to something as simple as basic word choice. How do you ensure that your CTAs are making the best possible impact? The answer is simple: you need to A/B test some concepts and ideas. At any gi […]

Make Every Web Page a Landing Page to Capture Visitor Data

Make Every Web Page a Landing Page to Capture Visitor Data

October 7, 2014 by

Hello and welcome to another Real-Time Tuesday. Today we will be discussing a strategy for using real-time web personalization to make every one of your web pages essentially a landing page to collect visitor data. With real-time messaging, you can ask for a visitor’s email address at the right time and place. For example, when a visitor is spending a lot of time on your website, you can ask the […]

Beyond Buzzwords: What Marketers Should Know About Social Selling

Beyond Buzzwords: What Marketers Should Know About Social Selling

September 22, 2014 by

There’s an age old saying -- people want to do business with people, not brands. That’s why ‘social selling’ is marketing’s biggest opportunity yet -- and one of marketing’s biggest buzzwords. - According to research from Nielsen, 84% of people trust recommendations from friends and family more than all other forms of marketing. - Sales reps using social media consistently outsell th […]

Why Social Selling Is the Future of Ecommerce

Why Social Selling Is the Future of Ecommerce

September 10, 2014 by

As marketers, we know that word of mouth is a marketing force of nature. Study after study confirms that consumers rely on their peers when deciding what to purchase. The idea is simple – loved products are seemingly contagious. For years, top minds in digital media have tried to replicate this natural consumer behavior through marketing automation software, behavioral targeting algorithms, and […]

A Crash-Course to Boosting the Reach of Your PPC Spend

A Crash-Course to Boosting the Reach of Your PPC Spend

September 4, 2014 by

The paid channel advertising landscape is booming. Two of the world’s biggest search engines -- Google and Bing -- collectively reach hundreds of millions of dollars each month. Each quarter, PPC marketing agencies are witnessing growth in their average advertiser budgets and costs-per-click. The Search Agency, for instance, reported a 37.4% percent increase in ad spend between Q4 2012 and Q4 20 […]

A 3-Step Guide To Real-Time Marketing For Social Media

June 24, 2014 by

In a recent CMO Survey, 66% of respondents indicated their employers are putting more pressure on measuring social ROI. Social media has evolved from a basic branding tool to a dedicated conversion optimization. Through paid and organic channels, companies are finding new and creative ways to guide audiences through the sales conversion funnel. A core part of this process involves reaching audie […]

6 Reasons You Lost a Sale on Your Website

6 Reasons You Lost a Sale on Your Website

June 15, 2014 by

When it comes to selling online, you don’t just want people to click on your store and buy something. The money is nice, sure, but that’s not the entire experience you’re going for. The better an experience you provide for each and every person who stumbles across your site the better off you’ll be…and the more customers will recommend your store and buy from it. This is called Conversio […]

How To Convert Visitors from Facebook Promoted Posts into Customers

How To Convert Visitors from Facebook Promoted Posts into Customers

When you post an update to Facebook there’s a good chance that only a very small percentage of people who like your page will see it due to Facebook’s EdgeRank algorithm. Why Do Only a Handful of People See Your Posts? Facebook’s EdgeRank algorithm determines who sees your posts in their News Feed and how long your post stays in the News Feed. It is made up of three major components: 1. Aff […]

6 Social Media Customer Engagement Tips

6 Social Media Customer Engagement Tips

We recently published an article on customer engagement strategies for social media. In the article, we covered how to overcome a corporate fear of using social media, developing an online personality, and a few social media customer engagement tips. In this article, we’re going to expand on those engagement tips. 1. Finding your customers The first thing you need to do before engaging customers […]

Inside the Black Box: Converting Free Trial Customers

Free Trial Conversion A study by SaaS industry research firm, Softletter, indicated that 66% of online companies surveyed had free-trial-to-paying-customer conversion rates of 25% or less.   Part of the problem is that many organizations don’t have good information about what a prospect is doing (or not doing) during their trial.  It is as though the trial is a ‘black box’ that users ent […]

Power Tools for Customer Farmers

You’ve got your customer using your service in your free trial. Now you need to keep them, convert them, and upsell them. This is the job of your customer success team, your farmers. Apptegic makes power tools for your customer farmers. The Blessings and Curses of Subscription Business The web has enabled a broad set of businesses to provide value to their customers as an ongoing service. These […]

6 Tips for Free to Paid Conversion Success

The goal of a software as a service companies’ customer acquisition funnels is not to get interested prospects using the freemium offering or free trial.  This is a step but it is not the goal.  The goal is to convert these prospects to paying customers and keep them.  Here are 6 tips for taking prospects through a free use of your solution to being successful, paying customers: 1. Plan the U […]

How Hubspot raises their CHI (Customer Happiness Index). Interview with Jonah Lopin

How Hubspot raises their CHI (Customer Happiness Index). Interview with Jonah Lopin

Jonah Lopin is now a founder at Crayon and former VP of Customer Success at Hubspot. I recently had the chance to interview him about how he developed the Customer Happiness Index (CHI) for Hubspot’s internal use and how he uses it to maximize their customers’ engagement and success with their solution. 1. What is CHI and how is it calculated? CHI is our Customer Happiness Index. It’s a play […]

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