landing page optimization

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Personalization & Customer Data Platform Ideas and Strategies
Breathe New Life into Your CRO Program with these Testing Tips from Top Experts

Breathe New Life into Your CRO Program with these Testing Tips from Top Experts

November 2, 2017 by

Testing and conversion rate optimization (CRO) have been around for a long time. So most marketers — B2C and B2B alike — are already familiar with the importance of testing. They know why they need to test, the benefits that come from continuous optimization, and, at a minimum, the basics of designing successful tests. But testing can be more complicated than it appears. How do you decide what […]

Using Evergage for Progressive Profiling

Using Evergage for Progressive Profiling

May 12, 2017 by

Progressive profiling, or the practice of using dynamic and iterative forms to capture additional information about your prospects, isn’t a revolutionary concept for B2B marketers. It’s been a staple of B2B marketing for years. The concept is simple: reduce the number of questions on each lead capture form across a website and build out profiles for individuals, asking different questions each […]

3 Impactful Ways to Improve Your Demand Gen Calls-to-Action (CTAs)

3 Impactful Ways to Improve Your Demand Gen Calls-to-Action (CTAs)

December 1, 2015 by

Are your marketing calls-to-action (CTAs) getting the attention that they deserve? A simple button, or even a link, can make all the difference in the world to your marketing campaigns; success can boil down to something as simple as basic word choice. How do you ensure that your CTAs are making the best possible impact? The answer is simple: you need to A/B test some concepts and ideas. At any gi […]

5 A/B Tests to Try on Your Website

5 A/B Tests to Try on Your Website

November 18, 2015 by

One of the biggest challenges in conversion rate optimization (CRO) is idea generation: how do you come up with new ideas to try, especially when your brain is preoccupied with other things?  You don’t have the time to test your hunches when you’re busy running day-to-day marketing campaigns, managing multiple programs and planning your next customer event. Here are some ideas to help fill th […]

Add Real-Time Personalization to Landing Pages to Increase Conversions

Add Real-Time Personalization to Landing Pages to Increase Conversions

January 20, 2015 by

Hello and welcome to another Real-Time Tuesday. Today we will be providing real examples that we use to increase conversions on our landing pages when a visitor clicks on one of our Google Adwords ads. When a visitor clicks on an Evergage AdWords ad, they will be taken to one of our landing pages with a download form. After some time, we realized that we were all a little disappointed with the res […]

Make Every Web Page a Landing Page to Capture Visitor Data

Make Every Web Page a Landing Page to Capture Visitor Data

October 7, 2014 by

Hello and welcome to another Real-Time Tuesday. Today we will be discussing a strategy for using real-time web personalization to make every one of your web pages essentially a landing page to collect visitor data. With real-time messaging, you can ask for a visitor’s email address at the right time and place. For example, when a visitor is spending a lot of time on your website, you can ask the […]

How Web Personalization Can Drive Better Landing Page Results

How Web Personalization Can Drive Better Landing Page Results

June 15, 2014 by

When you think about a landing page and how well it performs, your mind probably goes to copy, design, or calls-to-action. You’re not alone. In fact, there’s a good chance that’s exactly where your competition's mind is going to go, too. You, like your competition, need to pay attention to those factors because they are important - they will determine how well your landing page converts visi […]

The Case for Using Mad Lib Sign Up Forms  (Hint: Mad Conversion Increases)

The Case for Using Mad Lib Sign Up Forms (Hint: Mad Conversion Increases)

The idea of a mad lib sign up form was popularized by Jeremy Keith’s audio sharing site, Huffduffer. Essentially, Jeremy took a boring, out-dated sign up form and turned it into a conversation. Instead of asking for first name, last name, and email the traditional way, Jeremy turned the questions and answers into a casual conversation. Sometimes referred to as fill-in-the-blank forms, mad lib si […]

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