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Personalization & Customer Data Platform Ideas and Strategies
Gartner’s Critical Capabilities for Personalization Engines, 2019

Gartner’s Critical Capabilities for Personalization Engines, 2019

September 30, 2019 by

We are pleased to announce that, for the second consecutive year, Evergage received the highest overall scores for each of the three use cases identified in Gartner’s 2019 “Critical Capabilities for Personalization Engines” report. Published on September 17, the new report – authored by Jennifer Polk, Martha Mathers and Jason McNellis – comes on the heels of the Gartner Magic Quadrant fo […]

The 8 Marketing Channels You Should Be Personalizing

The 8 Marketing Channels You Should Be Personalizing

September 5, 2019 by

It isn’t enough to master your marketing communications through one channel if your current or prospective customers engage with you in many different channels. And for most companies, it is pretty safe to assume they are. There will be four connected devices for every person in the world by 2020. There will be 5 billion mobile internet users by 2025. And 58% of total US retail sales will be dig […]

Personalization Inspiration: How Top Brands Think About Personalization

Personalization Inspiration: How Top Brands Think About Personalization

August 16, 2019 by

The world is becoming increasingly more personalized. If you take a look around, some of the most effective marketing campaigns are those which cater the messaging directly to you. We define personalization as the act of tailoring an experience or communication based on information a company has learned about an individual. This definition presents a seemingly unlimited number of ways to implement […]

A Look into NeweggFlash’s Holiday Campaigns that Drove up to a 40% Lift in RPU

A Look into NeweggFlash’s Holiday Campaigns that Drove up to a 40% Lift in RPU

July 26, 2019 by

During the winter holiday shopping season, every challenge facing the retail industry becomes heightened. If competition for consumer attention is stiff during the rest of the year (and we all know it is), it’s even more intense during the holiday season. Not to mention, the stakes are higher. Every retailer is trying to drive shoppers to their websites and stores, and trying to convert as much […]

How to Create an Effective Pop-Up Message

How to Create an Effective Pop-Up Message

June 28, 2019 by

When I hear the term “pop-up message,” I’m immediately brought back my early days using the internet where ubiquitous pop-up ads were a constant nuisance. It was only a matter of time before pop-up blockers became must-haves to save us from the clutter. I think we can all agree that (thankfully) the internet has come a long way since then. Pop-ups may occasionally carry a negative connotatio […]

Innovations in B2B Marketing: Demand Generation Trends to Watch

Innovations in B2B Marketing: Demand Generation Trends to Watch

June 26, 2019 by

Think for a second about how you conduct research as a business buyer. Would you say it’s dramatically different from the way you conduct research as a consumer? If I were shopping for a new martech solution for the Evergage marketing team to use, for example, I’ll probably either start with a Google search, or I’d go directly to a few vendor sites that were already top-of-mind for me. And i […]

Debunking 2 Common Personalization Misconceptions

Debunking 2 Common Personalization Misconceptions

June 20, 2019 by

Most marketers believe in the benefits of personalization. They agree that their customers expect personalization and that if they delivered more relevant experiences, they would increase their bottom line. Yet many people I speak with are still providing static experiences to their prospects and customers. The most common responses I receive when I ask why are: (i) the majority of their traffic i […]

5 Sessions You Should Check Out at eTail Europe 2019

5 Sessions You Should Check Out at eTail Europe 2019

June 4, 2019 by

Are you headed to eTail Europe in London in two weeks? I’ll be there with several Evergage colleagues, and we can’t wait! This year the event is based in Westminster – next to the historic abbey and close to The Houses of Parliament, the seat of the UK government. If you are a first-time visitor to London, you will only need to take a short stroll to find yourself plenty to do in the evening […]

When One > Two: Why Choose a CDP that’s a System of Insight and Engagement

When One > Two: Why Choose a CDP that’s a System of Insight and Engagement

May 24, 2019 by

Companies today are increasingly moving from a customer-centric vision to a customer-centric mandate – one overseen by a company’s most senior-level executives. Delivering on this promise and executing it at scale in a multi-channel world is difficult. Between your stores/branches, email system, loyalty program, call center, website, mobile app, DMP, social/adtech platforms and more – each c […]

Personalization Trends: 2019 Survey Results

Personalization Trends: 2019 Survey Results

May 1, 2019 by

Personalization continues to be an important component of good customer experiences. And with the trend toward customer data platforms (CDPs), which aim to bring customer data together in one place in order to activate on it to deliver more targeted experiences, personalization is clearly a top priority. Last week, we published our sixth annual study with Researchscape International, entitled 2019 […]

88% of Marketers Use Personalization to Deliver a Better Customer Experience [Infographic]

88% of Marketers Use Personalization to Deliver a Better Customer Experience [Infographic]

April 25, 2019 by

The concept of personalization — that is, tailoring an experience based on information you have learned about an individual — has grown in popularity in recent years. At Evergage, we have tracked that growth each year with our much-anticipated and frequently cited annual study of personalization trends. Today we published our sixth such annual study with Researchscape International, 2019 Trend […]

How CIEE is Creatively Engaging Prospects this April Fools’ Day

How CIEE is Creatively Engaging Prospects this April Fools’ Day

April 1, 2019 by

Who says personalization and prospect engagement can’t be fun and lighthearted parts of your brand? One of our customers, the Council on International Educational Exchange (CIEE), is a non-profit organization promoting international education and exchange. In addition to running many regular Evergage campaigns on their site, they are also running a specific promotion just for April Fools’ Day. […]

The Importance of Data Activation in Your CDP Strategy

The Importance of Data Activation in Your CDP Strategy

March 19, 2019 by

In the business world, it’s easy to be so focused on just getting something done, that you forget about why you were doing it in the first place. You aim to send a certain number of emails, publish a certain number of blog posts, attract a certain number of website visitors — but lose sight of what you were trying to accomplish in the first place. As a result, you may find that you’ve done […]

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