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Personalization & Customer Data Platform Ideas and Strategies
How CIEE is Creatively Engaging Prospects this April Fools’ Day

How CIEE is Creatively Engaging Prospects this April Fools’ Day

April 1, 2019 by

Who says personalization and prospect engagement can’t be fun and lighthearted parts of your brand? One of our customers, the Council on International Educational Exchange (CIEE), is a non-profit organization promoting international education and exchange. In addition to running many regular Evergage campaigns on their site, they are also running a specific promotion just for April Fools’ Day. […]

The Importance of Data Activation in Your CDP Strategy

The Importance of Data Activation in Your CDP Strategy

March 19, 2019 by

In the business world, it’s easy to be so focused on just getting something done, that you forget about why you were doing it in the first place. You aim to send a certain number of emails, publish a certain number of blog posts, attract a certain number of website visitors — but lose sight of what you were trying to accomplish in the first place. As a result, you may find that you’ve done […]

4 Tips for Effective Product Recommendations

4 Tips for Effective Product Recommendations

March 12, 2019 by

It’s no secret that consumers are interested in personalized shopping experiences. And the effects of personalized experiences are well documented. A report from Business Insider found that 49% of consumers surveyed said they have purchased a product they weren't planning to buy after receiving a personalized recommendation, and 40% of shoppers have spent more on a purchase than planned because […]

Planning for Personalization: Getting Your Strategy and Execution Right

Planning for Personalization: Getting Your Strategy and Execution Right

February 21, 2019 by

Planning for any kind of business initiative can be difficult. You have a clear vision of your end goal, but what do you need to do to get there? Executing personalization in your organization is no different. Personalization can have a tremendous impact on your business, but it can be overwhelming to think about how to get to your end goal: delivering relevant experiences to your customers – ac […]

Improve Your A/B Testing and Personalization Efforts with These Tips

Improve Your A/B Testing and Personalization Efforts with These Tips

January 23, 2019 by

A/B testing has been around for so long that it’s hard to remember what digital marketing was like before we could test anything to find out what design, messaging, offers, etc. produce the best results. When you conduct an A/B test, you compare two or more versions of an experience against each other to see which performs best. Typically, one of those experiences acts as a “control” — an […]

The Future of Personalization: 2019 Predictions

The Future of Personalization: 2019 Predictions

January 3, 2019 by

The world of technology changes rapidly. It’s no different with personalization technology. With each passing day, advances are made that can help you better understand your customers and prospects and deliver more relevant experiences to them. It can be overwhelming to keep up. To help you get an idea of what will be coming this year, we’ve compiled some predictions for personalization in 201 […]

What to Look for in Personalization Technology for 2019

What to Look for in Personalization Technology for 2019

December 13, 2018 by

Believe it or not, 2019 is almost here! As you think through your marketing and customer communication strategies for the coming year, personalization is undoubtedly top-of-mind for you (after all, we found in our annual survey that 88% of marketers believe their prospects and customers expect a personalized experience). But a personalization strategy is only as good as the technology powering it. […]

Gartner’s Critical Capabilities for Personalization Engines

Gartner’s Critical Capabilities for Personalization Engines

December 5, 2018 by

On November 5th, Gartner published a new research report titled “Critical Capabilities for Personalization Engines.” Authored by Jennifer Polk and Bryan Yeager, the report comes on the heels of the first-ever “Gartner Magic Quadrant for Personalization Engines,” an important industry report in which Evergage was positioned as a Leader. The new Critical Capabilities report (available to Gar […]

Frequently Asked Questions: Evergage Decisions™ Contextual Bandit

Frequently Asked Questions: Evergage Decisions™ Contextual Bandit

November 27, 2018 by

We recently announced a new Evergage module called Evergage Decisions, which includes a ground-breaking algorithm called “Contextual Bandit” that allows companies to deliver the optimal promotion, offer, hero image – or even complete experience — to each individual site visitor. To explain the algorithm in more detail, Cliff Lyon (VP of Engineering at Evergage) and Jordan Bentley (Senior D […]

How Invaluable Delivers 1-to-1 Experiences to Collectors Across Website and Email

How Invaluable Delivers 1-to-1 Experiences to Collectors Across Website and Email

November 20, 2018 by

Online shopping is fundamentally a personal experience. When you shop online as a consumer, you’re typically either looking for something to meet your specific needs right now (like when you’re trying to find something to help you clean the grout in your shower) or you’re looking for something that meets your specific preferences (like when you’re browsing a shoe sale for something that ca […]

Understanding Customer Data Platforms: 3 Levels of Functionality

Understanding Customer Data Platforms: 3 Levels of Functionality

November 16, 2018 by

Even though it may feel like everyone in marketing is talking about customer data platforms (CDPs) these days, the idea of the CDP as a martech category is still in its infancy. There’s a lot of confusion about how to categorize CDPs. Forrester’s Joe Stanhope mentioned in a recent Evergage webinar that he doesn’t consider “CDP” as a category on its own yet. He believes it needs a stronge […]

Why You Need to Combine A/B Testing and Personalization

Why You Need to Combine A/B Testing and Personalization

November 14, 2018 by

A/B testing has been a must-have for data-driven marketers for decades. With A/B testing, you stop making guesses about your digital experiences. Instead, you run tests and use real numbers to tell you what works and what doesn’t. But I would argue that traditional, one-size-fits-all A/B testing is a thing of the past. Let me take you through a simple, theoretical example to show you what I mean […]

5 Things Marketers Can Be Thankful for This Thanksgiving

5 Things Marketers Can Be Thankful for This Thanksgiving

November 8, 2018 by

Thanksgiving is one of my favorite holidays, which is why I write a Thanksgiving-themed post for the Evergage blog every year. I never cared for it much as a child, but as an adult I appreciate that this giftless holiday can bring my scattered family together. Plus, I love the food. Especially the mashed potatoes. And the pies. The one part of Thanksgiving I have never enjoyed is the tradition my […]

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