machine learning

Evergage Blog

Ideas and Strategies for Real-Time Personalization
What to Look for in Personalization Technology for 2019

What to Look for in Personalization Technology for 2019

December 13, 2018 by

Believe it or not, 2019 is almost here! As you think through your marketing and customer communication strategies for the coming year, personalization is undoubtedly top-of-mind for you (after all, we found in our annual survey that 88% of marketers believe their prospects and customers expect a personalized experience). But a personalization strategy is only as good as the technology powering it. […]

Gartner’s Critical Capabilities for Personalization Engines

Gartner’s Critical Capabilities for Personalization Engines

December 5, 2018 by

On November 5th, Gartner published a new research report titled “Critical Capabilities for Personalization Engines.” Authored by Jennifer Polk and Bryan Yeager, the report comes on the heels of the first-ever “Gartner Magic Quadrant for Personalization Engines,” an important industry report in which Evergage was positioned as a Leader. The new Critical Capabilities report (available to Gar […]

Frequently Asked Questions: Evergage Decisions™ Contextual Bandit

Frequently Asked Questions: Evergage Decisions™ Contextual Bandit

November 27, 2018 by

We recently announced a new Evergage module called Evergage Decisions, which includes a ground-breaking algorithm called “Contextual Bandit” that allows companies to deliver the optimal promotion, offer, hero image – or even complete experience — to each individual site visitor. To explain the algorithm in more detail, Cliff Lyon (VP of Engineering at Evergage) and Jordan Bentley (Senior D […]

How Invaluable Delivers 1-to-1 Experiences to Collectors Across Website and Email

How Invaluable Delivers 1-to-1 Experiences to Collectors Across Website and Email

November 20, 2018 by

Online shopping is fundamentally a personal experience. When you shop online as a consumer, you’re typically either looking for something to meet your specific needs right now (like when you’re trying to find something to help you clean the grout in your shower) or you’re looking for something that meets your specific preferences (like when you’re browsing a shoe sale for something that ca […]

Understanding Customer Data Platforms: 3 Levels of Functionality

Understanding Customer Data Platforms: 3 Levels of Functionality

November 16, 2018 by

Even though it may feel like everyone in marketing is talking about customer data platforms (CDPs) these days, the idea of the CDP as a martech category is still in its infancy. There’s a lot of confusion about how to categorize CDPs. Forrester’s Joe Stanhope mentioned in a recent Evergage webinar that he doesn’t consider “CDP” as a category on its own yet. He believes it needs a stronge […]

Why You Need to Combine A/B Testing and Personalization

Why You Need to Combine A/B Testing and Personalization

November 14, 2018 by

A/B testing has been a must-have for data-driven marketers for decades. With A/B testing, you stop making guesses about your digital experiences. Instead, you run tests and use real numbers to tell you what works and what doesn’t. But I would argue that traditional, one-size-fits-all A/B testing is a thing of the past. Let me take you through a simple, theoretical example to show you what I mean […]

5 Things Marketers Can Be Thankful for This Thanksgiving

5 Things Marketers Can Be Thankful for This Thanksgiving

November 8, 2018 by

Thanksgiving is one of my favorite holidays, which is why I write a Thanksgiving-themed post for the Evergage blog every year. I never cared for it much as a child, but as an adult I appreciate that this giftless holiday can bring my scattered family together. Plus, I love the food. Especially the mashed potatoes. And the pies. The one part of Thanksgiving I have never enjoyed is the tradition my […]

Introducing Evergage Decisions and Evergage Data Science Workbench

Introducing Evergage Decisions and Evergage Data Science Workbench

October 31, 2018 by

Today, we are pleased to announce two exciting new capabilities: Evergage Decisions and Evergage Data Science Workbench. Both capabilities represent major advancements in the way Evergage customers can use machine learning to better understand their audiences and deliver 1-to-1 personalized experiences across channels. Evergage Decisions™   Building on our existing machine learning capabil […]

Extend the Power of Evergage with Evergage Gears

Extend the Power of Evergage with Evergage Gears

October 10, 2018 by

If you attended The Personalization Summit last month, you heard us announce Evergage Gears™, a new framework that empowers customers and partners to create and use apps, plug-ins, extensions, connectors and more for the Evergage platform. Evergage Gears enables Evergage customers to quickly and easily integrate Evergage with other systems or add functionality that extends the platform’s […]

Improve Oversight of Machine Learning Recommendations with Enhanced “Recipe” QA Feature

Improve Oversight of Machine Learning Recommendations with Enhanced “Recipe” QA Feature

September 21, 2018 by

For many marketers and business users, machine learning is still somewhat foreign. Can you trust an algorithm to make business decisions or control the customer experience? Conventional digital marketing practices tell you that you should incrementally test campaigns before launching them to the masses, which seems to contradict the approach with AI or machine learning. But it doesn’t have to. V […]

6 Ideas for Delivering Content Recommendations from Real Companies

6 Ideas for Delivering Content Recommendations from Real Companies

August 17, 2018 by

Have you ever wanted to start a new book or take on a new binge-watch, but couldn’t decide what to choose? There’s a lot of content out there and you need to sift through it all to find something you’ll enjoy. So if you’re like most people I know, you turn to your network of family, friends, colleagues, or internet acquaintances for help. They know what you like, so you ask them to suggest […]

The Evolution of A/B Testing in a 1-to-1 World

The Evolution of A/B Testing in a 1-to-1 World

June 8, 2018 by

Optimizing your customer experience requires a dedicated, ongoing commitment to testing. This is true across channels – from your website to your email and ad campaigns and your mobile app experiences. To drive results, you need to test, test, test, and then test some more. For those reading this blog, we don’t expect this to come as a surprise. What may come as a surprise, however, is that te […]

Breaking Down SiriusDecisions’ Personalization Deployment Method

Breaking Down SiriusDecisions’ Personalization Deployment Method

June 1, 2018 by

Last week, Jonathan Tam, Senior Research Director of Demand Creation Strategies at SiriusDecisions, presented a webinar with T.J. Prebil, Director of Product Marketing at Evergage, entitled “State of the Market for B2B Personalization.” In the webinar, Jonathan and T.J. shared research on personalization trends and offered examples of B2B personalization campaigns. In this blog post, I want to […]

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