machine learning

Evergage Blog

Personalization & Customer Data Platform Ideas and Strategies
6 Ideas for Delivering Content Recommendations from Real Companies

6 Ideas for Delivering Content Recommendations from Real Companies

August 17, 2018 by

Have you ever wanted to start a new book or take on a new binge-watch, but couldn’t decide what to choose? There’s a lot of content out there and you need to sift through it all to find something you’ll enjoy. So if you’re like most people I know, you turn to your network of family, friends, colleagues, or internet acquaintances for help. They know what you like, so you ask them to suggest […]

The Evolution of A/B Testing in a 1-to-1 World

The Evolution of A/B Testing in a 1-to-1 World

June 8, 2018 by

Optimizing your customer experience requires a dedicated, ongoing commitment to testing. This is true across channels – from your website to your email and ad campaigns and your mobile app experiences. To drive results, you need to test, test, test, and then test some more. For those reading this blog, we don’t expect this to come as a surprise. What may come as a surprise, however, is that te […]

Breaking Down SiriusDecisions’ Personalization Deployment Method

Breaking Down SiriusDecisions’ Personalization Deployment Method

June 1, 2018 by

Last week, Jonathan Tam, Senior Research Director of Demand Creation Strategies at SiriusDecisions, presented a webinar with T.J. Prebil, Director of Product Marketing at Evergage, entitled “State of the Market for B2B Personalization.” In the webinar, Jonathan and T.J. shared research on personalization trends and offered examples of B2B personalization campaigns. In this blog post, I want to […]

8 Seconds to Make a Good Impression: Takeaways from Digital Growth Unleashed 2018

8 Seconds to Make a Good Impression: Takeaways from Digital Growth Unleashed 2018

May 25, 2018 by

This year, SiteTuners’ annual Conversion Conference was rebranded to Digital Growth Unleashed. This shift reminds us that digital marketing isn’t just about driving conversions — digital marketers are also tasked with generating awareness, driving engagement, developing deeper relationships, and more. This was my second year attending the event, as Evergage was a sponsor again this year. One […]

87% of Marketers Using Personalization Report Measurable Lift [2018 Infographic]

87% of Marketers Using Personalization Report Measurable Lift [2018 Infographic]

April 25, 2018 by

Marketers have long dreamed about the possibility of communicating with customers and prospects at the individual level. But one-to-one communication isn’t achievable without technology that can collect, interpret and act on data in real time to select the most relevant experience for each individual. Today, the technology exists to make the one-to-one dream a reality. But how are marketers leve […]

After Six Years of Broken Promises, Adobe Now Taking a Page Out of Evergage’s Book

After Six Years of Broken Promises, Adobe Now Taking a Page Out of Evergage’s Book

April 5, 2018 by

Last week Adobe hosted its annual Adobe Summit in Las Vegas. As is the custom, the event lasted nearly the full week and featured big-name celebrities such as Sir Richard Branson (entrepreneur), Leslie Jones (comedian), and JJ Watt (NFL player). We actually sponsored the event a couple years ago, but starting last year, our offer to sponsor was denied since Adobe (accurately) identified Evergage a […]

The Road to Successful Personalization [Infographic]

The Road to Successful Personalization [Infographic]

April 3, 2018 by

With so much buzz around “personalization” these days, it can be tough to find the best approach to actually getting started. How do you set your goals? Should you use rules or machine-learning algorithms? What data sources do you need? What channels should you personalize? What format do personalized experiences generally take? These are all foundational questions that you should be able to a […]

Personalization and Other Hot Topics at Shoptalk 2018

Personalization and Other Hot Topics at Shoptalk 2018

March 29, 2018 by

Marketers have talked about being more “customer-centric” for years, but what “customer-centricity” actually means has evolved over time. Today, marketers are coming to realize that one-to-one personalization is essential to being a customer-centric business, because each customer is different. What works for one person may not work for another, so you can’t be “customer centric” for […]

The Answer is Clear for Toys R Us: Hyper-Personalization

The Answer is Clear for Toys R Us: Hyper-Personalization

February 15, 2018 by

Last month, large children’s toy retailer Toys R Us announced that it would be closing one-fifth of its store locations as part of its bankruptcy reorganization plans. For most consumers, this news isn’t surprising. It no longer makes sense to go to a Toys R Us store or even to visit the Toys R Us website when you can find any product you want on Amazon — often at a cheaper price with better […]

Personalization Trends: What’s Hot, What’s Not?

Personalization Trends: What’s Hot, What’s Not?

January 25, 2018 by

The digital marketing field is rapidly evolving, and marketing professionals need to stay up to date on the latest trends, best practices and tools in order to do their jobs effectively. Personalization has quickly become top-of-mind for B2B and B2C marketers alike because it allows them treat their prospects and customers as individuals and deliver relevant content and experiences to each person. […]

1:1 Personalization Doesn’t Mean You Lose Control Over the Customer Experience

1:1 Personalization Doesn’t Mean You Lose Control Over the Customer Experience

January 16, 2018 by

Machine learning can be used to drive your customer experiences across channels. That means that rather than establishing a single experience with the same messaging and content on your website, in your mobile app, or in each email you send, you can rely on algorithms to modify the experience for each individual, leveraging everything you know about each person to do so. That concept can make any […]

The Future of Personalization: 2018 Predictions

The Future of Personalization: 2018 Predictions

January 2, 2018 by

Consumer expectations are constantly evolving. As people engage with companies across industries, their expectations for what constitutes a good customer experience continue to change. But one thing is clear: they expect the experience to be relevant and helpful. They want the companies they engage with to understand them as individuals and provide them with the right content, products, promotions […]

E-Commerce Professionals: Prep for Personalization in 2018 with these Blog Posts

E-Commerce Professionals: Prep for Personalization in 2018 with these Blog Posts

December 27, 2017 by

Most e-commerce professionals are not newbies to the world of personalization. At the very least, most utilize product recommendations on their websites. But personalization encompasses more than just product recommendations, and not all product recommendations are truly personalized to the individual. As we head into 2018, even e-commerce pros that are well-versed in personalization are going to […]

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