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Personalization & Customer Data Platform Ideas and Strategies
Using Real-Time Weather Conditions for Website Personalization

Using Real-Time Weather Conditions for Website Personalization

July 20, 2017 by

Have you ever seen an ad or a promotion on a website that references the weather? Of course you have! Whether we like it or not, the weather affects our daily lives in a number of ways. So it is no surprise that marketers, including Evergage customers, often take local weather conditions into account when delivering messages or offers to customers. Of course, the weather differs based on location. […]

4 Ways to Use Personalization on Your Media or Entertainment Site

4 Ways to Use Personalization on Your Media or Entertainment Site

March 17, 2017 by

As a marketer in the media, publishing or entertainment industry, you know how important your website is for your business. You likely have a sizable budget to drive traffic to your website in the hopes that you can either gain page views to earn ad revenue, or convert visitors into paying customers, or both. Many of your marketing tactics are focused on driving those page views and conversions. P […]

Empowering Marketers to Deliver 1:1 Experiences – New Evergage Recommend Capabilities Announced

Empowering Marketers to Deliver 1:1 Experiences – New Evergage Recommend Capabilities Announced

January 24, 2017 by

When you first land on a retailer’s website, do you typically begin by engaging with a specific product? Or when you visit a media site like ESPN or the Wall Street Journal, do you start by selecting an appealing article? In some cases, the answer is definitely yes. More often than not, however, you begin by engaging at a higher level – such as a category, brand or author – before looking at […]

How to Calculate the ROI of Personalization for Media and Content Publishing Sites

How to Calculate the ROI of Personalization for Media and Content Publishing Sites

April 1, 2016 by

Many marketers struggle to measure the ROI of their activities. It can be difficult to demonstrate the value of your time and investments if you can’t prove the impact on your business. And when it comes to website personalization, you should be able to justify that the benefits you receive outweigh the cost. In my first post in this series, I wrote about how to calculate the ROI of personalizat […]

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