omnichannel

Evergage Blog

Personalization & Customer Data Platform Ideas and Strategies
Gartner’s Critical Capabilities for Multichannel Marketing Hubs, 2019

Gartner’s Critical Capabilities for Multichannel Marketing Hubs, 2019

August 13, 2019 by

On July 29th, Gartner published a new research report titled “Critical Capabilities for Multichannel Marketing Hubs.” Authored by Noah Elkin, Benjamin Bloom, Colin Reid and Joseph Enever, the research was issued a few months after the 2019 Gartner Magic Quadrant for Multichannel Marketing Hubs was published, an important industry report in which Evergage was positioned as a Visionary. Accordin […]

Identity Is the Foundation of Modern Marketing: How to Get Started

Identity Is the Foundation of Modern Marketing: How to Get Started

July 31, 2019 by

The era of mass marketing is long over. Marketers today are looking to understand their customers at the individual level and respond to them with relevant information or experiences.  But in a multi-device world where one customer can interact with a company multiple times across multiple channels within one single journey, understanding the identity of each individual is essential.  To address […]

Why Is Omnichannel Important: Experts Weigh In

Why Is Omnichannel Important: Experts Weigh In

July 10, 2019 by

Have you ever heard someone use so many buzzwords your brain feels like it’s going to explode? “We’ve got to reach our digital native, Gen Z audience with snackable content. And we need to leverage AI across the entire buyer’s journey to deliver sufficient value-add. But we need to be transparent. And data-driven. And customer-centric. Any low-hanging fruit here? Let’s ideate.” Buzzwor […]

Innovations in B2B Marketing: Demand Generation Trends to Watch

Innovations in B2B Marketing: Demand Generation Trends to Watch

June 26, 2019 by

Think for a second about how you conduct research as a business buyer. Would you say it’s dramatically different from the way you conduct research as a consumer? If I were shopping for a new martech solution for the Evergage marketing team to use, for example, I’ll probably either start with a Google search, or I’d go directly to a few vendor sites that were already top-of-mind for me. And i […]

5 Sessions You Should Check Out at eTail Europe 2019

5 Sessions You Should Check Out at eTail Europe 2019

June 4, 2019 by

Are you headed to eTail Europe in London in two weeks? I’ll be there with several Evergage colleagues, and we can’t wait! This year the event is based in Westminster – next to the historic abbey and close to The Houses of Parliament, the seat of the UK government. If you are a first-time visitor to London, you will only need to take a short stroll to find yourself plenty to do in the evening […]

When One > Two: Why Choose a CDP that’s a System of Insight and Engagement

When One > Two: Why Choose a CDP that’s a System of Insight and Engagement

May 24, 2019 by

Companies today are increasingly moving from a customer-centric vision to a customer-centric mandate – one overseen by a company’s most senior-level executives. Delivering on this promise and executing it at scale in a multi-channel world is difficult. Between your stores/branches, email system, loyalty program, call center, website, mobile app, DMP, social/adtech platforms and more – each c […]

Personalization Trends: 2019 Survey Results

Personalization Trends: 2019 Survey Results

May 1, 2019 by

Personalization continues to be an important component of good customer experiences. And with the trend toward customer data platforms (CDPs), which aim to bring customer data together in one place in order to activate on it to deliver more targeted experiences, personalization is clearly a top priority. Last week, we published our sixth annual study with Researchscape International, entitled 2019 […]

Evergage Named a Visionary in Gartner’s Magic Quadrant for Multichannel Market Hubs, 2019

Evergage Named a Visionary in Gartner’s Magic Quadrant for Multichannel Market Hubs, 2019

April 26, 2019 by

We are excited to announce that Evergage has been named a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs, 2019 (requires Gartner login). This is the third year of the Magic Quadrant in this technology category and the first year Evergage was invited to participate. Gartner defines a Multichannel Marketing Hub (MMH) as “technology that orchestrates a company’s communic […]

88% of Marketers Use Personalization to Deliver a Better Customer Experience [Infographic]

88% of Marketers Use Personalization to Deliver a Better Customer Experience [Infographic]

April 25, 2019 by

The concept of personalization — that is, tailoring an experience based on information you have learned about an individual — has grown in popularity in recent years. At Evergage, we have tracked that growth each year with our much-anticipated and frequently cited annual study of personalization trends. Today we published our sixth such annual study with Researchscape International, 2019 Trend […]

What is Omnichannel Personalization?

What is Omnichannel Personalization?

April 17, 2019 by

You’ve probably heard the term “omnichannel” to describe any business practice that extends across channels, both digital and in-person. When it comes to the omnichannel customer experience, the idea is simple: you’re appealing to one human, so you need to deliver one cohesive experience, because people don’t think about their interactions with your company in isolation. If someone inter […]

The Role of Identity Resolution in the Customer Data Platform

The Role of Identity Resolution in the Customer Data Platform

March 28, 2019 by

Businesses are turning to the customer data platform (CDP) to help them bring all of their customer data together in one place for analysis and activation purposes. One of the reasons that the CDP has taken off in recent years is that after spending years optimizing their strategies in each individual marketing channel, marketers are finally ready to turn their attention to the omnichannel custome […]

McDonald’s Acquisition of Dynamic Yield: I’m Lovin’ It

McDonald’s Acquisition of Dynamic Yield: I’m Lovin’ It

March 26, 2019 by

Yesterday evening, news broke that McDonald’s is acquiring personalization vendor Dynamic Yield for $300 million. Not to mix fast food expressions, but that’s a whopper of a deal, with supersize importance for the industry. At first glance, this seems like an unlikely pairing. Do McDonald’s and enterprise software really go together like a burger and fries? Regardless, the deal underscores t […]

The Importance of Data Activation in Your CDP Strategy

The Importance of Data Activation in Your CDP Strategy

March 19, 2019 by

In the business world, it’s easy to be so focused on just getting something done, that you forget about why you were doing it in the first place. You aim to send a certain number of emails, publish a certain number of blog posts, attract a certain number of website visitors — but lose sight of what you were trying to accomplish in the first place. As a result, you may find that you’ve done […]

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