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Evergage Blog

Ideas and Strategies for Real-Time Personalization
What to Look for in Personalization Technology for 2019

What to Look for in Personalization Technology for 2019

December 13, 2018 by

Believe it or not, 2019 is almost here! As you think through your marketing and customer communication strategies for the coming year, personalization is undoubtedly top-of-mind for you (after all, we found in our annual survey that 88% of marketers believe their prospects and customers expect a personalized experience). But a personalization strategy is only as good as the technology powering it. […]

Cyber Week is Over…Now What? 3 Ideas for Re-Engaging New Subscribers & Customers

Cyber Week is Over…Now What? 3 Ideas for Re-Engaging New Subscribers & Customers

December 3, 2018 by

This blog post was co-authored by Logan Goulett. You’ve poured your blood, sweat and tears (and budget) into your Black Friday and Cyber Monday strategies and came out on the other side relatively unscathed. And hopefully, of course, your company reaped the benefits. Congratulations! But now the real work begins. Like most retailers post-Cyber Week, you now have a list of newly acquired email su […]

How Invaluable Delivers 1-to-1 Experiences to Collectors Across Website and Email

How Invaluable Delivers 1-to-1 Experiences to Collectors Across Website and Email

November 20, 2018 by

Online shopping is fundamentally a personal experience. When you shop online as a consumer, you’re typically either looking for something to meet your specific needs right now (like when you’re trying to find something to help you clean the grout in your shower) or you’re looking for something that meets your specific preferences (like when you’re browsing a shoe sale for something that ca […]

Q&A: CX Expert Don Peppers talks Omnichannel, Competitive Advantages and Goldfish

Q&A: CX Expert Don Peppers talks Omnichannel, Competitive Advantages and Goldfish

October 17, 2018 by

We all know that the customer experience (CX) is important. Nobody likes to have a bad experience, so it goes without saying that every business should deliver a good experience. One of the leading experts guiding brands to prioritize and deliver such good experiences is Don Peppers — CX luminary and co-author of the seminal book The One to One Future (among many others), and advisor to Evergage […]

3 Important Ways to Optimize Online and Mobile Checkout

3 Important Ways to Optimize Online and Mobile Checkout

September 14, 2018 by

In e-commerce, checkout is the point where a sale could either be closed or lost depending on whether the experience has been designed to meet your shoppers’ needs. So when it comes to online and mobile checkout, e-commerce businesses would do well to develop an optimization and personalization strategy that increases customer satisfaction and encourages return visits. But what should that strat […]

Personalization is a Retail Priority This Year: Here are 7 Ways You Can Personalize Too

Personalization is a Retail Priority This Year: Here are 7 Ways You Can Personalize Too

July 10, 2018 by

Personalization is a high priority for retailers looking to meet customer expectations this year, according to the recently published Forrester report by Brendan Witcher, The Top Retail Technology Investments In 2018. According to the report: “Thirty-six percent of US online adults think retailers should do more to offer personalized experiences. Retailers heed this expectation by continuing to […]

Navigating Constant Change: Takeaways from Retail Innovation Conference

Navigating Constant Change: Takeaways from Retail Innovation Conference

May 10, 2018 by

Last week’s Retail Innovation Conference brought together perspectives from over 50 retail professionals, who presented on everything from the state of the industry, AI and personalization, to payment systems and influencer marketing. As sponsors, our team had the opportunity to have great conversations with some of the 400+ attendees and share insights. Here are my biggest takeaways from the co […]

Different Forms of Personalization: Seamless vs. Interruptive Experiences

Different Forms of Personalization: Seamless vs. Interruptive Experiences

May 4, 2018 by

Most marketers understand the value of personalization. In fact, we recently found that 98% of marketers agree that personalization advances customer relationships. They understand that treating people as unique individuals — rather than treating them as if they were all the same — has real value. But when it’s time to get into the details, it’s not always clear what personalization actual […]

87% of Marketers Using Personalization Report Measurable Lift [2018 Infographic]

87% of Marketers Using Personalization Report Measurable Lift [2018 Infographic]

April 25, 2018 by

Marketers have long dreamed about the possibility of communicating with customers and prospects at the individual level. But one-to-one communication isn’t achievable without technology that can collect, interpret and act on data in real time to select the most relevant experience for each individual. Today, the technology exists to make the one-to-one dream a reality. But how are marketers leve […]

Omnichannel Retail Experiences: Personalization Across In-Store and Online Channels

Omnichannel Retail Experiences: Personalization Across In-Store and Online Channels

April 20, 2018 by

The online experience plays an important role in the decisions shoppers make offline — and the influence of digital on the in-store experience is only going to grow. In fact, by 2022, Forrester expects the internet to influence 41% of in-store sales during customers' purchase journey. As the importance of digital channels increases, retailers are looking to provide better experiences that keep s […]

7 Segments Every E-Commerce Site Should Use for Personalization and Analysis

7 Segments Every E-Commerce Site Should Use for Personalization and Analysis

April 10, 2018 by

At Evergage, we often talk about the importance of leveraging machine learning to create individualized experiences for e-commerce shoppers. This type of one-to-one communication is incredibly important for the reality of today’s world where consumers expect personalized experiences, but the importance of using segmentation to deliver those personalized experiences in addition to machine learnin […]

Personalization and Other Hot Topics at Shoptalk 2018

Personalization and Other Hot Topics at Shoptalk 2018

March 29, 2018 by

Marketers have talked about being more “customer-centric” for years, but what “customer-centricity” actually means has evolved over time. Today, marketers are coming to realize that one-to-one personalization is essential to being a customer-centric business, because each customer is different. What works for one person may not work for another, so you can’t be “customer centric” for […]

Top 6 Financial Services Customer Experience Trends to Watch in 2018

Top 6 Financial Services Customer Experience Trends to Watch in 2018

January 4, 2018 by

In the year ahead — and well beyond — financial services organizations will be shifting their strategic focus to the “customer experience,” or CX. Not to worry, though, there won’t be any less concern about operational efficiency or profitability, but changing customer expectations and competitive pressures will require a new approach to pretty much everything involving today’s tech sa […]

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