persona-based marketing

Evergage Blog

Personalization & Customer Data Platform Ideas and Strategies
How to Optimize Micro-Moments for High-Consideration Purchases

How to Optimize Micro-Moments for High-Consideration Purchases

June 1, 2016 by

Buyer journeys are becoming increasingly complex. Thanks to newer digital channels, technology is evolving at lightning speed. As a result, shoppers in both B2B and B2C have a wealth of resources available to support their research processes. As sales consultant Jill Rowley points out, today’s buyers rely on research to drive their consideration processes. They use a series of touchpoints to mak […]

Enriching Financial Services Customer Experiences to Drive Results [Webinar]

Enriching Financial Services Customer Experiences to Drive Results [Webinar]

April 22, 2016 by

As a financial services marketer, you have a wide variety of products, offers and content on your site. But not all of these resources are equally relevant to each visitor. Some visitors are new while some have been customers for years. Some visitors are financial beginners while some are tenured experts. How can you help each of them find the resources that will be most relevant? By using real- […]

Give Your Voice to This Year’s Personalization Trends and Priorities Study

Give Your Voice to This Year’s Personalization Trends and Priorities Study

April 14, 2016 by

At Evergage, we understand the importance of delivering highly relevant, personalized experiences, messages and offers to your audiences in real time. And we hear from our clients that this has become a key strategy for B2B and B2C organizations looking to stand out from the competition. But to truly quantify the state of personalization for marketing leaders worldwide, Evergage and Researchscape […]

How to Increase the Value of Financial Services Content

How to Increase the Value of Financial Services Content

April 12, 2016 by

As if content marketing wasn’t challenging enough, financial services companies have the added hurdle of dealing with compliance complexities. No matter what types of financial products you sell or the audiences you’re aiming to reach, you likely need to follow a unique and specific set of regulations surrounding the Dodd-Frank and Sarbanes-Oxley (SOX) acts, among others. Additionally, visitor […]

Persona-Driven Experiences Drive Conversion for Top Ski Resort

Persona-Driven Experiences Drive Conversion for Top Ski Resort

March 10, 2016 by

It’s a situation most marketers can relate to. You and your team have invested heavily in lots of content – web pages with company information or product details, videos, articles, data sheets, blogs and more. Yet because each piece is designed for a different audience or those at different stages of engagement, figuring out how to most effectively leverage the content on your website is a con […]

The Value of a Second Chance

The Value of a Second Chance

March 4, 2016 by

Getting a second chance doesn’t always happen. How many times have you thought to yourself, “if only I had another chance?” At Evergage, we want to make sure that we provide our readers with a second chance to check out relevant content so they don’t leave our site empty-handed. It’s a practice we advise our clients to consider implementing as well. Based on a combination of inactivity a […]

Planning Your Personalization Strategy in 2016

Planning Your Personalization Strategy in 2016

January 29, 2016 by

Personalized marketing is on every "top marketing trends for 2016" list. If this is the year for your company to embrace personalization, how do you get started? What's the right way to develop a personalization strategy? With this step-by-step approach, you'll take the best path to successful personalization: […]

An Interactive Guide to Personalized Website Messages

An Interactive Guide to Personalized Website Messages

October 8, 2015 by

Evergage clients find creative ways to personalize their websites. The Evergage solution supports numerous methods of personalization. This blog post highlights three examples of personalized messages, presented in an interactive format so you can see them in action! Inline campaigns Inline messages deliver blocks of personalized content based on a visitor’s behavior or actions. Marketers often […]

Personalization Myths: Here’s What to Ignore

Personalization Myths: Here’s What to Ignore

September 3, 2015 by

Marketing leaders rank personalization as the biggest opportunity in customer acquisition, engagement and retention. With competition for eyeballs becoming cutthroat, companies are looking for ways to outsmart industry noise and stand apart from their competitors. Direct 1:1 relationships will be crucial to meeting this need. For many companies, personalization is uncharted territory. As you evalu […]

Retailers’ Holiday Prep Guide

Retailers’ Holiday Prep Guide

August 14, 2015 by

When it comes to holiday season marketing, it’s easy to get caught up with the bells and whistles in your latest and greatest holiday campaign. While awesome brand experiences are important, your biggest opportunities are often lurking beneath the surface, at subtle touchpoints within your on-site experience. As research from Think with Google points out, today’s transactions are all about mic […]

Use Progressive CTAs to Deepen Engagement with Visitors

Use Progressive CTAs to Deepen Engagement with Visitors

April 14, 2015 by

Hello and welcome to another Real-Time Tuesday. Today we will be discussing how you can use progressive calls-to-action (CTAs) to get visitors deeper into your site or converted to leads by dynamically presenting them with relevant content and offers. Recently Evergage rolled out multiple progressive CTA messages that are shown at the end of each blog post. Evergage currently uses four categories […]

A Storytelling Blueprint for Better Marketing Personas

A Storytelling Blueprint for Better Marketing Personas

March 23, 2015 by

Let’s start this blog post with five marketing personas: Ed, Alicia, Shelly, Maria, and Brad. Ed runs growth at a startup in New York City. Based around the corner from Ed, Alicia builds digital programs for one of the biggest publishers in the world. Maria is a content strategist who has a track record for transforming brands into storytellers. Shelly and Brad are corporate innovators who are l […]

Static Homepages are a Thing of the Past

Static Homepages are a Thing of the Past

February 3, 2015 by

Hello and welcome to another Real-Time Tuesday. Today we will be discussing how static homepages are a thing of the past. In this post you’ll see what we do to improve our homepage to keep visitors engaged by promoting content that is relevant to them. If your homepage is static, that probably means you’re not engaging with your visitors and you’re not showing them what they’re interested […]

testingpage2