personalization strategy

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Personalization & Customer Data Platform Ideas and Strategies
Your Personalized Agenda for The Personalization & CDP Summit 2019

Your Personalized Agenda for The Personalization & CDP Summit 2019

August 21, 2019 by

The Personalization & CDP Summit is right around the corner. Now in its sixth year, we’re expecting over 300 marketing, e-commerce, customer experience and product management executives, professionals and developers to gather at the Boston Convention & Exhibition Center September 18-20, 2019 to explore the current and future state of personalization and customer engagement. Registrants f […]

Personalization Inspiration: How Top Brands Think About Personalization

Personalization Inspiration: How Top Brands Think About Personalization

August 16, 2019 by

The world is becoming increasingly more personalized. If you take a look around, some of the most effective marketing campaigns are those which cater the messaging directly to you. We define personalization as the act of tailoring an experience or communication based on information a company has learned about an individual. This definition presents a seemingly unlimited number of ways to implement […]

How to Use Qualitative Research to Kickstart Your Segmentation Process

How to Use Qualitative Research to Kickstart Your Segmentation Process

August 9, 2019 by

Segmentation is all about grouping people together based on shared traits, and it plays a critical role in helping a company better understand and respond to its customer base.  Companies often use segments to identify the needs of one customer group over another to help them figure out their target markets and refine their messaging. They use them to understand the differences between people tha […]

Identity Is the Foundation of Modern Marketing: How to Get Started

Identity Is the Foundation of Modern Marketing: How to Get Started

July 31, 2019 by

The era of mass marketing is long over. Marketers today are looking to understand their customers at the individual level and respond to them with relevant information or experiences.  But in a multi-device world where one customer can interact with a company multiple times across multiple channels within one single journey, understanding the identity of each individual is essential.  To address […]

CDPs for B2B Marketers: Why They’re Important and How to Use Them

CDPs for B2B Marketers: Why They’re Important and How to Use Them

July 18, 2019 by

With the advent of customer data platforms (CDPs), marketers are finally able to realize their dream of “one version of the truth” — that is, one central location for all customer data and insights. The conversation around CDPs typically focuses on B2C marketing, but the concept of a single profile for each prospect and customer applies to B2B companies as well — as the newly published For […]

Evergage Named a Leader in Gartner’s Magic Quadrant for Personalization Engines, 2019

Evergage Named a Leader in Gartner’s Magic Quadrant for Personalization Engines, 2019

July 15, 2019 by

I’m really excited to announce that Evergage has been named a Leader in Gartner’s Magic Quadrant for Personalization Engines, 2019. This is the second Magic Quadrant in the category to be published by Gartner and the second year in a row that Evergage has been named a Leader in the report. This year, Evergage placed in the highest overall position for ability to execute. Gartner defines person […]

Why Is Omnichannel Important: Experts Weigh In

Why Is Omnichannel Important: Experts Weigh In

July 10, 2019 by

Have you ever heard someone use so many buzzwords your brain feels like it’s going to explode? “We’ve got to reach our digital native, Gen Z audience with snackable content. And we need to leverage AI across the entire buyer’s journey to deliver sufficient value-add. But we need to be transparent. And data-driven. And customer-centric. Any low-hanging fruit here? Let’s ideate.” Buzzwor […]

Customer Data Platforms: 6 FAQs Answered

Customer Data Platforms: 6 FAQs Answered

July 2, 2019 by

There’s been a lot of buzz around customer data platforms (CDPs) in the last few years. As a relatively new martech category, many businesses are still assessing whether they need a CDP to achieve their business goals while thinking through the role it should play within their tech stacks. Meanwhile, the CDP technology landscape continues to evolve — with new entrants joining seemingly every d […]

How to Create an Effective Pop-Up Message

How to Create an Effective Pop-Up Message

June 28, 2019 by

When I hear the term “pop-up message,” I’m immediately brought back my early days using the internet where ubiquitous pop-up ads were a constant nuisance. It was only a matter of time before pop-up blockers became must-haves to save us from the clutter. I think we can all agree that (thankfully) the internet has come a long way since then. Pop-ups may occasionally carry a negative connotatio […]

Innovations in B2B Marketing: Demand Generation Trends to Watch

Innovations in B2B Marketing: Demand Generation Trends to Watch

June 26, 2019 by

Think for a second about how you conduct research as a business buyer. Would you say it’s dramatically different from the way you conduct research as a consumer? If I were shopping for a new martech solution for the Evergage marketing team to use, for example, I’ll probably either start with a Google search, or I’d go directly to a few vendor sites that were already top-of-mind for me. And i […]

Evergage Named a Strong Performer Among B2B Customer Data Platforms

Evergage Named a Strong Performer Among B2B Customer Data Platforms

June 18, 2019 by

Evergage is excited to announce our inclusion in The Forrester New WaveTM: B2B Customer Data Platforms, Q2 2019 report that was just published today (Forrester login required for download or for purchase). We are particularly pleased to be designated a “Strong Performer” – and were among the 13 top emerging vendors selected for the evaluation. In our opinion, our position is a testament to o […]

What is Customer Segmentation?

What is Customer Segmentation?

June 14, 2019 by

Since I joined the working world years ago, I’ve tailored the way I describe my job to whomever asks me “so what do you do for a living?” If the person asking is in the martech industry, for example, then I get pretty detailed about my role (content marketing) and what Evergage is (a personalization and customer data platform). But if the person asking is an elderly relative at Thanksgiving? […]

AOV vs. LTV: Why Customer Lifetime Value Matters More Than You Think

AOV vs. LTV: Why Customer Lifetime Value Matters More Than You Think

June 11, 2019 by

Many marketing techniques are focused on increasing the average order value as customers convert on your e-commerce site. Bundling? Free shipping? Suggested items? They all work toward the same goal: getting customers to buy more with each visit, increasing the average order value (AOV). But what about increasing the lifetime value (LTV) of your customers? With modern customers increasingly treati […]

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