product recommendations

Evergage Blog

Personalization & Customer Data Platform Ideas and Strategies
Gartner’s Critical Capabilities for Personalization Engines, 2019

Gartner’s Critical Capabilities for Personalization Engines, 2019

September 30, 2019 by

We are pleased to announce that, for the second consecutive year, Evergage received the highest overall scores for each of the three use cases identified in Gartner’s 2019 “Critical Capabilities for Personalization Engines” report. Published on September 17, the new report – authored by Jennifer Polk, Martha Mathers and Jason McNellis – comes on the heels of the Gartner Magic Quadrant fo […]

The 8 Marketing Channels You Should Be Personalizing

The 8 Marketing Channels You Should Be Personalizing

September 5, 2019 by

It isn’t enough to master your marketing communications through one channel if your current or prospective customers engage with you in many different channels. And for most companies, it is pretty safe to assume they are. There will be four connected devices for every person in the world by 2020. There will be 5 billion mobile internet users by 2025. And 58% of total US retail sales will be dig […]

A Look into NeweggFlash’s Holiday Campaigns that Drove up to a 40% Lift in RPU

A Look into NeweggFlash’s Holiday Campaigns that Drove up to a 40% Lift in RPU

July 26, 2019 by

During the winter holiday shopping season, every challenge facing the retail industry becomes heightened. If competition for consumer attention is stiff during the rest of the year (and we all know it is), it’s even more intense during the holiday season. Not to mention, the stakes are higher. Every retailer is trying to drive shoppers to their websites and stores, and trying to convert as much […]

6 Questions to Ask Yourself When Setting Up Your E-Commerce Triggered Emails

6 Questions to Ask Yourself When Setting Up Your E-Commerce Triggered Emails

May 8, 2019 by

I recently received an email from a retailer that I thought was really bizarre. The email asked me if a particular backpack was “still on my mind.” The problem is that I had already purchased that exact backpack. From that very same retailer. 10 months ago. Clearly, the retailer sent me a triggered email featuring a product I had engaged with in the past. Unfortunately, that message was no lon […]

How CIEE is Creatively Engaging Prospects this April Fools’ Day

How CIEE is Creatively Engaging Prospects this April Fools’ Day

April 1, 2019 by

Who says personalization and prospect engagement can’t be fun and lighthearted parts of your brand? One of our customers, the Council on International Educational Exchange (CIEE), is a non-profit organization promoting international education and exchange. In addition to running many regular Evergage campaigns on their site, they are also running a specific promotion just for April Fools’ Day. […]

4 Tips for Effective Product Recommendations

4 Tips for Effective Product Recommendations

March 12, 2019 by

It’s no secret that consumers are interested in personalized shopping experiences. And the effects of personalized experiences are well documented. A report from Business Insider found that 49% of consumers surveyed said they have purchased a product they weren't planning to buy after receiving a personalized recommendation, and 40% of shoppers have spent more on a purchase than planned because […]

Personalization Defined: What is Personalization?

Personalization Defined: What is Personalization?

March 6, 2019 by

One year for my birthday, one of my closest friends gave me a very special notebook. Not only is a notebook a good gift for me in general, but it was also in my favorite color (red) with a lyric from one of my favorite songs (Arctic Monkeys’ “Fluorescent Adolescent”) on the cover. Talk about a personalized gift! I felt like it was created just for me. It turns out that it was created just fo […]

Planning for Personalization: Getting Your Strategy and Execution Right

Planning for Personalization: Getting Your Strategy and Execution Right

February 21, 2019 by

Planning for any kind of business initiative can be difficult. You have a clear vision of your end goal, but what do you need to do to get there? Executing personalization in your organization is no different. Personalization can have a tremendous impact on your business, but it can be overwhelming to think about how to get to your end goal: delivering relevant experiences to your customers – ac […]

Prep for Your Marketing Emails Like You Prep for a Job Interview

Prep for Your Marketing Emails Like You Prep for a Job Interview

February 19, 2019 by

When was the last time you went into a job interview without doing any research? Never, right? Of course not. When you prepare for an interview, you visit the company’s website, download a case study or review other content, familiarize yourself with the industry and the company’s competitors, etc. It’s been said before and it’s a cliche for a reason: you only get one shot to make a first […]

Why and How Carhartt Delivers Individualized E-Commerce Experiences to its Shoppers

Why and How Carhartt Delivers Individualized E-Commerce Experiences to its Shoppers

February 7, 2019 by

We all understand the value that personalization brings to big sites with large inventories that cater to diverse audiences. Amazon sells what seems like an impossible number of products across an endless number of categories on its site. Netflix has far more content available to view than one person can realistically sift through in a single sitting. And neither targets a specific market — they […]

Gartner’s Critical Capabilities for Personalization Engines

Gartner’s Critical Capabilities for Personalization Engines

December 5, 2018 by

On November 5th, Gartner published a new research report titled “Critical Capabilities for Personalization Engines.” Authored by Jennifer Polk and Bryan Yeager, the report comes on the heels of the first-ever “Gartner Magic Quadrant for Personalization Engines,” an important industry report in which Evergage was positioned as a Leader. The new Critical Capabilities report (available to Gar […]

Cyber Week is Over…Now What? 3 Ideas for Re-Engaging New Subscribers & Customers

Cyber Week is Over…Now What? 3 Ideas for Re-Engaging New Subscribers & Customers

December 3, 2018 by

This blog post was co-authored by Logan Goulett. You’ve poured your blood, sweat and tears (and budget) into your Black Friday and Cyber Monday strategies and came out on the other side relatively unscathed. And hopefully, of course, your company reaped the benefits. Congratulations! But now the real work begins. Like most retailers post-Cyber Week, you now have a list of newly acquired email su […]

How Invaluable Delivers 1-to-1 Experiences to Collectors Across Website and Email

How Invaluable Delivers 1-to-1 Experiences to Collectors Across Website and Email

November 20, 2018 by

Online shopping is fundamentally a personal experience. When you shop online as a consumer, you’re typically either looking for something to meet your specific needs right now (like when you’re trying to find something to help you clean the grout in your shower) or you’re looking for something that meets your specific preferences (like when you’re browsing a shoe sale for something that ca […]

testingpage2