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Personalization & Customer Data Platform Ideas and Strategies
Marketing’s 3 Biggest Paradigm Shifts: A Deep Dive

Marketing’s 3 Biggest Paradigm Shifts: A Deep Dive

May 15, 2019 by

The world of marketing is always changing. It has to. As buyer expectations shift while technology continues to advance at a rapid pace, marketing cannot stand still. If you’re in marketing, think about your career for a minute. Could you have predicted you would be doing what you’re doing now at the start of your career? Did your job even exist several years ago? There are many ways that mark […]

The Secret to Pleasant Pop-Ups

The Secret to Pleasant Pop-Ups

April 5, 2019 by

Picture this: You’ve just arrived to a website and you’re about to start navigating around when — pop! — a floating box obscures your view of the screen. Why? To tell you about some benefit you’ll receive later, if you’ll only surrender your email address now. Though pop-ups have been annoying visitors for years, marketers still use them. But should you? If so, how can you deliver succ […]

5 Things Marketers Can Be Thankful for This Thanksgiving

5 Things Marketers Can Be Thankful for This Thanksgiving

November 8, 2018 by

Thanksgiving is one of my favorite holidays, which is why I write a Thanksgiving-themed post for the Evergage blog every year. I never cared for it much as a child, but as an adult I appreciate that this giftless holiday can bring my scattered family together. Plus, I love the food. Especially the mashed potatoes. And the pies. The one part of Thanksgiving I have never enjoyed is the tradition my […]

An Introduction to Customer Data Platforms

An Introduction to Customer Data Platforms

September 6, 2018 by

Whenever a new classification of marketing technology emerges, there’s always a period of confusion. Each marketer has a lot of questions to answer. What exactly is this new solution? Do I need it, or is it really just a fancy new term for a tool I already have? How does it fit with my current tech stack? Is everything I’m hearing just hype, or is this an investment I need to make? Needless to […]

After Six Years of Broken Promises, Adobe Now Taking a Page Out of Evergage’s Book

After Six Years of Broken Promises, Adobe Now Taking a Page Out of Evergage’s Book

April 5, 2018 by

Last week Adobe hosted its annual Adobe Summit in Las Vegas. As is the custom, the event lasted nearly the full week and featured big-name celebrities such as Sir Richard Branson (entrepreneur), Leslie Jones (comedian), and JJ Watt (NFL player). We actually sponsored the event a couple years ago, but starting last year, our offer to sponsor was denied since Adobe (accurately) identified Evergage a […]

Personalization and Other Hot Topics at Shoptalk 2018

Personalization and Other Hot Topics at Shoptalk 2018

March 29, 2018 by

Marketers have talked about being more “customer-centric” for years, but what “customer-centricity” actually means has evolved over time. Today, marketers are coming to realize that one-to-one personalization is essential to being a customer-centric business, because each customer is different. What works for one person may not work for another, so you can’t be “customer centric” for […]

The Past, Present & Future of B2B E-Commerce: A Q&A with Brian Beck

The Past, Present & Future of B2B E-Commerce: A Q&A with Brian Beck

February 13, 2018 by

It may get less attention, but the B2B e-commerce industry is on track to reach US $1 Trillion (twice the size of B2C e-commerce) by 2020 as estimated by Forrester. Brian Beck, SVP of E-Commerce & Omni-Channel Strategy at Guidance, believes that it could be even larger if B2B companies provided the easier-to-use online experiences that their customers are asking for. After all, B2B buyers are […]

Top 6 Financial Services Customer Experience Trends to Watch in 2018

Top 6 Financial Services Customer Experience Trends to Watch in 2018

January 4, 2018 by

In the year ahead — and well beyond — financial services organizations will be shifting their strategic focus to the “customer experience,” or CX. Not to worry, though, there won’t be any less concern about operational efficiency or profitability, but changing customer expectations and competitive pressures will require a new approach to pretty much everything involving today’s tech sa […]

What Is Data Science and Why Do Marketers Care?

What Is Data Science and Why Do Marketers Care?

December 21, 2017 by

As technology has evolved to allow for real-time, one-to-one personalization, data scientists are getting more involved in marketing. As a result, the world of personalization is increasingly intersecting with the world of data science. But what do data scientists do? What is their role in the process? We set out to answer that question with last week’s webinar, “A Marketer’s Q&A with a […]

The Personalization Technology Build vs. Buy Conundrum, Part 2

The Personalization Technology Build vs. Buy Conundrum, Part 2

December 12, 2017 by

When businesses first start thinking about incorporating personalization into their strategies, one of the first decisions they must make is whether to build or buy the underlying technology. Making the right decision depends on the unique needs of your business. There are a few questions that you should ask yourself to help assess these needs. I covered the first few questions in part 1 of this […]

What to Look for in Personalization Technology for 2018

What to Look for in Personalization Technology for 2018

December 8, 2017 by

As we come upon a new year, marketers everywhere are considering their marketing strategies for 2018, and many are finally thinking about pursuing personalization programs. If you have put off personalizing your customers’ or prospects’ digital experiences thus far, it may have been for any number of reasons: you haven’t felt that your company was ready for it, it seemed like too big of an u […]

Using Personalization to Optimize the Pricing Shown on Your Site

Using Personalization to Optimize the Pricing Shown on Your Site

December 5, 2017 by

Are you leaving money on the table...er, I mean, on your website? In today’s competitive landscape, best practices around pricing are always changing: how to price, how to present pricing, when to discount, how to show a discount, whom to show a discount to, etc. Mastering these elements that dictate what people ultimately pay for your products or services can become an art form. Luckily, today […]

Irrelevant Emails Are No Longer Acceptable to Consumers

Irrelevant Emails Are No Longer Acceptable to Consumers

November 30, 2017 by

We’ve reached the point in the year when marketers aren’t holding back on their outbound communications. I woke up on Black Friday to an absolute deluge of emails from essentially any retailer I’ve ever had any interaction with (or not), informing me of their incredible sales and promotions. Those emails continued into the rest of the day, the rest of the weekend and into this week as well. […]

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