Real-Time Tuesday

Evergage Blog

Personalization & Customer Data Platform Ideas and Strategies
Personalize Your Website Based on Adwords Search Terms

Personalize Your Website Based on Adwords Search Terms

December 23, 2014 by

Hello, and welcome to another Real-Time Tuesday. Today we will be discussing a strategy for optimizing your website based on search terms in Google. Google AdWords is great for marketers to reach people as they search for words or phrases (also called keywords) or browse websites with themes related to your business. With cost-per-click bidding, you’re only charged when someone clicks your ad. Y […]

Increase Visitor Engagement by Showing Enticing Messages

Increase Visitor Engagement by Showing Enticing Messages

December 16, 2014 by

Hello, and welcome to another Real-Time Tuesday. Today we will be discussing a strategy for increasing visitor engagement by showing them relevant messages based on where their mouse hovers. It’s a great way to call attention to content that the visitor is interested in. Above is Evergage’s website header. The marketing team was excited about three brand new customer videos. We really wanted o […]

How Real-Time Web Personalization Helps Increase Holiday Season Sales

How Real-Time Web Personalization Helps Increase Holiday Season Sales

December 9, 2014 by

Hello, and welcome to another Real-Time Tuesday. Today we will be discussing a strategy for increasing sales this holiday season with real-time web personalization to create a unique experience for each visitor on your site, by showing them content that is relevant to them. Evergage Promote automatically catalogs products and content, dynamically promoting both based on visitor behavior. For ex […]

Drive Visitor Conversion With A/B Testing On Your Site

Drive Visitor Conversion With A/B Testing On Your Site

November 11, 2014 by

Hello, and welcome to another Real-Time Tuesday. This week we will be discussing A/B testing. Savvy marketers are using it to gain insight into visitor behavior, optimize their websites and drive conversions. It’s important to constantly test and optimize, to find out what works best on your site or to help you figure out what doesn’t belong. And the good news is that it doesn’t have to be d […]

3 Ways Social Shopping Will Help Your Browsers Convert

3 Ways Social Shopping Will Help Your Browsers Convert

November 4, 2014 by

Hello, welcome to another Real-Time Tuesday. This week we will be discussing three ways in which social shopping will help your web browsers convert to shoppers. When you are shopping in a store, you have the ability to ask the store’s associates what they would recommend for you based on what you are looking for. You can also ask your friends about certain products and/or read reviews online. N […]

Reduce Shopping Cart Abandonment With Free Shipping Incentives

Reduce Shopping Cart Abandonment With Free Shipping Incentives

October 28, 2014 by

Hello, and welcome to another Real-Time Tuesday. This week we will be discussing a strategy for offering a free shipping incentive at the right time and place to get shoppers to purchase faster, and how this can reduce shopping cart abandonment. When a visitor has an item in their cart and has been inactive for a certain period of time (this can be fractions of a second), you are able to show a me […]

Recommend Relevant Personalized Content to Increase Subscriptions

Recommend Relevant Personalized Content to Increase Subscriptions

October 21, 2014 by

Hello, and welcome to another Real-Time Tuesday. Today we will be discussing how to increase web subscriptions by using Evergage Promote to recommend relevant content. Figuring out what a visitor is interested in is simple by looking at how many times or how much time a visitor has read an article or blog post written by a specific author. If a visitor has read that author’s article more times t […]

Make Every Web Page a Landing Page to Capture Visitor Data

Make Every Web Page a Landing Page to Capture Visitor Data

October 7, 2014 by

Hello and welcome to another Real-Time Tuesday. Today we will be discussing a strategy for using real-time web personalization to make every one of your web pages essentially a landing page to collect visitor data. With real-time messaging, you can ask for a visitor’s email address at the right time and place. For example, when a visitor is spending a lot of time on your website, you can ask the […]

Personalizing Your Homepage Subtly

Personalizing Your Homepage Subtly

September 9, 2014 by

Hello and welcome to another Real-Time Tuesday. Today we will be discussing strategies and the benefits for personalizing your homepage subtly. By personalizing your homepage to each visitor, you are able to present the visitor with content that is relevant to them. What truly makes this powerful is the fact that you are able to do this subtly and you do not have to redo your whole homepage, you j […]

Onboard and Train Your Clients With Real-Time Messaging

Onboard and Train Your Clients With Real-Time Messaging

August 26, 2014 by

Hello, and welcome to another Real-Time Tuesday. Today we will discuss a strategy for onboarding and training your clients with real-time web personalization. Your goal is to create a seamless onboarding experience while promoting user adoption, right? Well what if we told you that you could do that with deep user insights and real-time messaging? You can communicate with your users based off thei […]

Deliver Abandoned Cart Reminders

Deliver Abandoned Cart Reminders

August 8, 2014 by

Hello, and welcome to another Real-Time Tuesday. Did you know that nearly 70% of all online shopping carts are abandoned according to Baymard Institute, an independent web research company? The good news is that there are strategies outside of email marketing to remind folks that they left items in their carts without purchasing them. If a visitor on your website selects products and puts them in […]

Using Real-Time Analytics To Track Your Site Visitors

Using Real-Time Analytics To Track Your Site Visitors

Hello, and welcome to another Real-Time Tuesday. This week we will be discussing a strategy for tracking your website visitors more closely. Gathering your website visitors’ information is important towards your initial goal of understanding the people that visit your website. Who are your champion visitors? We define champion visitors as those who complete an action on your site - this can rang […]

Real-Time Tuesday – Communicating With Logged In Users And Visitors

July 18, 2014 by

Hello, and welcome to another Real-Time Tuesday. This week we will be discussing a strategy for gathering more information about each visitor on your website. Watch the video below to learn more. The best scenario for real-time web personalization is a logged in user. This means you have achieved gathering the right information about your visitors - they’ve signed up, logged in, created an accou […]

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