Retail

Evergage Blog

Personalization & Customer Data Platform Ideas and Strategies
What is Customer Segmentation?

What is Customer Segmentation?

June 14, 2019 by

Since I joined the working world years ago, I’ve tailored the way I describe my job to whomever asks me “so what do you do for a living?” If the person asking is in the martech industry, for example, then I get pretty detailed about my role (content marketing) and what Evergage is (a personalization and customer data platform). But if the person asking is an elderly relative at Thanksgiving? […]

AOV vs. LTV: Why Customer Lifetime Value Matters More Than You Think

AOV vs. LTV: Why Customer Lifetime Value Matters More Than You Think

June 11, 2019 by

Many marketing techniques are focused on increasing the average order value as customers convert on your e-commerce site. Bundling? Free shipping? Suggested items? They all work toward the same goal: getting customers to buy more with each visit, increasing the average order value (AOV). But what about increasing the lifetime value (LTV) of your customers? With modern customers increasingly treati […]

6 Ways to Create a Great First Touchpoint Experience

6 Ways to Create a Great First Touchpoint Experience

June 6, 2019 by

We’ve all heard the saying “you never get a second chance to make a good first impression.” But how many companies successfully employ this concept when presenting their brand or products to customers for the first time? Your brand creates expectations for your customer – it defines who you are, how you separate yourself from others, and what value you can offer to your customers. These ex […]

5 Sessions You Should Check Out at eTail Europe 2019

5 Sessions You Should Check Out at eTail Europe 2019

June 4, 2019 by

Are you headed to eTail Europe in London in two weeks? I’ll be there with several Evergage colleagues, and we can’t wait! This year the event is based in Westminster – next to the historic abbey and close to The Houses of Parliament, the seat of the UK government. If you are a first-time visitor to London, you will only need to take a short stroll to find yourself plenty to do in the evening […]

Getting Personalization Right Is a Data Challenge

Getting Personalization Right Is a Data Challenge

May 29, 2019 by

What does “getting personalization right” look like? It’s a more complex question than you might think. No two businesses are the same, and every company’s customer base is different. To top it all off, customer expectations are always changing, so an experience customers once appreciated may lose its effectiveness over time. Last week, Evergage hosted a webinar, “Retail Holiday Season P […]

4 Tips for Effective Product Recommendations

4 Tips for Effective Product Recommendations

March 12, 2019 by

It’s no secret that consumers are interested in personalized shopping experiences. And the effects of personalized experiences are well documented. A report from Business Insider found that 49% of consumers surveyed said they have purchased a product they weren't planning to buy after receiving a personalized recommendation, and 40% of shoppers have spent more on a purchase than planned because […]

Personalization Defined: What is Personalization?

Personalization Defined: What is Personalization?

March 6, 2019 by

One year for my birthday, one of my closest friends gave me a very special notebook. Not only is a notebook a good gift for me in general, but it was also in my favorite color (red) with a lyric from one of my favorite songs (Arctic Monkeys’ “Fluorescent Adolescent”) on the cover. Talk about a personalized gift! I felt like it was created just for me. It turns out that it was created just fo […]

Prep for Your Marketing Emails Like You Prep for a Job Interview

Prep for Your Marketing Emails Like You Prep for a Job Interview

February 19, 2019 by

When was the last time you went into a job interview without doing any research? Never, right? Of course not. When you prepare for an interview, you visit the company’s website, download a case study or review other content, familiarize yourself with the industry and the company’s competitors, etc. It’s been said before and it’s a cliche for a reason: you only get one shot to make a first […]

Why and How Carhartt Delivers Individualized E-Commerce Experiences to its Shoppers

Why and How Carhartt Delivers Individualized E-Commerce Experiences to its Shoppers

February 7, 2019 by

We all understand the value that personalization brings to big sites with large inventories that cater to diverse audiences. Amazon sells what seems like an impossible number of products across an endless number of categories on its site. Netflix has far more content available to view than one person can realistically sift through in a single sitting. And neither targets a specific market — they […]

10 Articles to Get You Up to Speed on Email Personalization for 2019

10 Articles to Get You Up to Speed on Email Personalization for 2019

December 18, 2018 by

We found in our annual survey this year that three out of four marketers are personalizing their communications in email — which makes email the most personalized channel. This is great news, because with the volumes of email we all sift through every day, it doesn’t make sense to send irrelevant emails that will only serve to annoy your prospects and customers. But are marketers really doing […]

Asking “Golden Questions”: Using Surveys as Part of Your Personalization Strategy

Asking “Golden Questions”: Using Surveys as Part of Your Personalization Strategy

October 5, 2018 by

You can learn a lot about your customers and prospects from the data you already have in your CRM, email marketing solution, and other sources in your organization. And you can get a much clearer picture of them when you combine that data with deep behavioral data. You can use that understanding to personalize the experience people have with your company on your website, mobile apps, emails, in-pe […]

3 Important Ways to Optimize Online and Mobile Checkout

3 Important Ways to Optimize Online and Mobile Checkout

September 14, 2018 by

In e-commerce, checkout is the point where a sale could either be closed or lost depending on whether the experience has been designed to meet your shoppers’ needs. So when it comes to online and mobile checkout, e-commerce businesses would do well to develop an optimization and personalization strategy that increases customer satisfaction and encourages return visits. But what should that strat […]

What Actions Can Be Used to Trigger an Email?

What Actions Can Be Used to Trigger an Email?

September 11, 2018 by

The more relevant your email is to a recipient, the more likely the person is to open it. This may seem pretty obvious. With so many emails cluttering our inboxes, why would we waste our time on anything we don’t care about? Sending triggered emails is one great way to ensure your emails are relevant. If you take a quick look through your inbox, you’ll likely find at least one example of the m […]

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