SaaS/Technology

Evergage Blog

Personalization & Customer Data Platform Ideas and Strategies
Evergage Named a Strong Performer Among B2B Customer Data Platforms

Evergage Named a Strong Performer Among B2B Customer Data Platforms

June 18, 2019 by

Evergage is excited to announce our inclusion in The Forrester New WaveTM: B2B Customer Data Platforms, Q2 2019 report that was just published today (Forrester login required for download or for purchase). We are particularly pleased to be designated a “Strong Performer” – and were among the 13 top emerging vendors selected for the evaluation. In our opinion, our position is a testament to o […]

What is Customer Segmentation?

What is Customer Segmentation?

June 14, 2019 by

Since I joined the working world years ago, I’ve tailored the way I describe my job to whomever asks me “so what do you do for a living?” If the person asking is in the martech industry, for example, then I get pretty detailed about my role (content marketing) and what Evergage is (a personalization and customer data platform). But if the person asking is an elderly relative at Thanksgiving? […]

6 Ways to Create a Great First Touchpoint Experience

6 Ways to Create a Great First Touchpoint Experience

June 6, 2019 by

We’ve all heard the saying “you never get a second chance to make a good first impression.” But how many companies successfully employ this concept when presenting their brand or products to customers for the first time? Your brand creates expectations for your customer – it defines who you are, how you separate yourself from others, and what value you can offer to your customers. These ex […]

It’s a Conversation: Engaging with B2B Prospects on the Marketing Site

It’s a Conversation: Engaging with B2B Prospects on the Marketing Site

May 17, 2019 by

If you talked only about yourself with every person you met at a party, you’d quickly find that people start moving away from you in search of better, more engaging conversations. The same can be said about your interactions with your customers. They can’t be one-sided and self-serving. Building a relationship requires conversations. From a person’s initial entry point into your funnel and t […]

Why You Shouldn’t “Chat Up” Visitors the Moment They Land on Your Site

Why You Shouldn’t “Chat Up” Visitors the Moment They Land on Your Site

March 14, 2019 by

Located less than 10 miles from Evergage’s headquarters in Somerville, MA, Drift is a local media darling that’s taken the B2B world by storm. The company’s communications and engagement solutions help demand gen-focused businesses drive leads through what it refers to as “conversational marketing.” If you’re not familiar with Drift as a company, perhaps you’ve come across their seem […]

Personalization Defined: What is Personalization?

Personalization Defined: What is Personalization?

March 6, 2019 by

One year for my birthday, one of my closest friends gave me a very special notebook. Not only is a notebook a good gift for me in general, but it was also in my favorite color (red) with a lyric from one of my favorite songs (Arctic Monkeys’ “Fluorescent Adolescent”) on the cover. Talk about a personalized gift! I felt like it was created just for me. It turns out that it was created just fo […]

Innovate Your ABM Program By Treating Active Prospects Like You Know Them

Innovate Your ABM Program By Treating Active Prospects Like You Know Them

March 1, 2019 by

Companies with account-based marketing (ABM) strategies often spend a lot of time thinking about how to tailor their marketing activities to high-value target accounts. They also often employ strategies to treat existing customers in a special way. These two audiences are important to any B2B company, but they don’t include one group that often gets overlooked: prospects that are currently in th […]

B2B Personalization Strategy: Treat the Buyer’s Journey Like a Bingo Card

B2B Personalization Strategy: Treat the Buyer’s Journey Like a Bingo Card

February 12, 2019 by

In a blog post I wrote at the end of last year, I explained how to prioritize your personalization campaign ideas so you can achieve the quickest time to value. This is a good approach to ensure your efforts deliver an ROI, but you’ll also want to think more broadly about the buyer’s journey at the same time. If all of your campaigns are at the top of the funnel, even if they are effective cam […]

The B2B Buyer Journey is Unique for Everyone, so You Need to Personalize

The B2B Buyer Journey is Unique for Everyone, so You Need to Personalize

February 5, 2019 by

Throughout the years, a lot of time has been spent on the concept of “journeys.” Just do a quick Google search for “customer journey” or “buyer’s journey” to see all the different ways marketers have tried to simplify the concept. And while the traditional linear buyer’s journey is useful in helping us broadly understand the different steps involved in a typical purchase decision, […]

Improve Onboarding and Trial Conversion Speed with Personalized Emails

Improve Onboarding and Trial Conversion Speed with Personalized Emails

January 15, 2019 by

In the SaaS world, getting users to understand the value of your platform and adopt it into their daily lives is of utmost importance. When prospects take a free trial, you want them to quickly see how easy your solution is to use and why it is worth the investment. And when new customers sign on, you want to do everything you can to usher them through the onboarding steps that will ensure their s […]

Getting Ready for Personalization for B2B Marketing in 2019

Getting Ready for Personalization for B2B Marketing in 2019

December 26, 2018 by

In the last few days of 2018, you’re probably looking forward to the new year and taking some time to firm up your 2019 marketing strategy. I know there’s a lot to consider, but ask yourself: what role does personalization play in your plan? Are you looking to deliver personalized experiences on one or more of your digital channels: website, mobile, email, in-app? It’s likely in your plan so […]

10 Articles to Get You Up to Speed on Email Personalization for 2019

10 Articles to Get You Up to Speed on Email Personalization for 2019

December 18, 2018 by

We found in our annual survey this year that three out of four marketers are personalizing their communications in email — which makes email the most personalized channel. This is great news, because with the volumes of email we all sift through every day, it doesn’t make sense to send irrelevant emails that will only serve to annoy your prospects and customers. But are marketers really doing […]

How to Use Personalization to Boost Your ABM Efforts Throughout the Sales Process

How to Use Personalization to Boost Your ABM Efforts Throughout the Sales Process

October 23, 2018 by

Many marketers I work with are tasked with creating both personalization and account-based marketing (ABM) programs for their organizations. A common mistake when starting out on this journey is to separate the efforts for personalization and ABM. I’ve found that personalization and ABM can and should work together to help accomplish a company’s objectives throughout the sales process — from […]

testingpage2