social shopping

Evergage Blog

Personalization & Customer Data Platform Ideas and Strategies
3 Essential Tactics for Amping up Holiday Sales

3 Essential Tactics for Amping up Holiday Sales

November 23, 2015 by

The holidays can be a stressful time for many people, but it can be even more stressful for retail marketers. According to the National Retail Federation, 20-40% of retailers’ entire yearly sales occur over the holiday season. So in addition to cleaning the house, prepping for guests and picking out the perfect gifts for loved ones, retail marketers also need to worry about optimizing their comp […]

Social Shopping: Make the Most of Your Online Customer Communities

Social Shopping: Make the Most of Your Online Customer Communities

June 5, 2015 by

In a previous blog post we talked about making the most of your socially active customers. But what about the groups of people shopping on your website right now who have interests in common with your brand and each other? How can you help these customers connect socially and at the same time enhance the power of your online community? The truth is that in today’s digital marketing environment y […]

How Your Customers’ Social Behavior Can Drive Conversion

How Your Customers’ Social Behavior Can Drive Conversion

May 6, 2015 by

Even as digital technology advances at unprecedented rates, nothing is more powerful when it comes to consumer buying decisions than simple word of mouth. In fact, for marketers the most significant use cases for online behavior are those in which social media serves to amplify the power of word of mouth and trusted recommendations. We all know that the opinions of friends and family, will trump a […]

3 Ways Social Shopping Will Help Your Browsers Convert

3 Ways Social Shopping Will Help Your Browsers Convert

November 4, 2014 by

Hello, welcome to another Real-Time Tuesday. This week we will be discussing three ways in which social shopping will help your web browsers convert to shoppers. When you are shopping in a store, you have the ability to ask the store’s associates what they would recommend for you based on what you are looking for. You can also ask your friends about certain products and/or read reviews online. N […]

The 3 Technologies that Marketers Can’t Afford to Ignore

The 3 Technologies that Marketers Can’t Afford to Ignore

October 9, 2014 by

Marketers are constantly looking for new ways to reach and engage with their audiences. That’s why customer acquisition -- and retention -- technologies are evolving at lightning space. As the competition for audience attention becomes new cutthroat, marketers need to find new and innovative ways to connect with their customers in an authentic and meaningful way. The challenge that marketers oft […]

Announcing Evergage Tribes, Socially Augmented Shopping for E-Commerce

September 30, 2014 by

For many years, I used Google Maps.  Then along came Waze and I never looked back.  Why?  With Google Maps, I was navigating all on my own.  With Waze, the ambient driving data from all my fellow drivers was combined with their explicit feedback, to give me the most up-to-date and relevant navigation.  Google, recognizing the next generation was here, bought Waze. What if you could provide th […]

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