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Personalization & Customer Data Platform Ideas and Strategies
Asking “Golden Questions”: Using Surveys as Part of Your Personalization Strategy

Asking “Golden Questions”: Using Surveys as Part of Your Personalization Strategy

October 5, 2018 by

You can learn a lot about your customers and prospects from the data you already have in your CRM, email marketing solution, and other sources in your organization. And you can get a much clearer picture of them when you combine that data with deep behavioral data. You can use that understanding to personalize the experience people have with your company on your website, mobile apps, emails, in-pe […]

Using Real-Time Weather Conditions for Website Personalization

Using Real-Time Weather Conditions for Website Personalization

July 20, 2017 by

Have you ever seen an ad or a promotion on a website that references the weather? Of course you have! Whether we like it or not, the weather affects our daily lives in a number of ways. So it is no surprise that marketers, including Evergage customers, often take local weather conditions into account when delivering messages or offers to customers. Of course, the weather differs based on location. […]

How to Reach Travelers with Targeted Content in Each Stage of their Trip

How to Reach Travelers with Targeted Content in Each Stage of their Trip

July 8, 2016 by

As a digital marketer in the travel and hospitality industry, one of the key goals of your website is to convert visitors to book a flight, hotel, rental car, travel package, etc. But your work isn’t complete after the booking — you should still provide value to your visitors before, during and after their trips when they visit your site or app. Here’s an example. Let’s assume that you are […]

5 Do’s and Don’ts for Geo-Targeted Website Personalization

5 Do’s and Don’ts for Geo-Targeted Website Personalization

April 26, 2016 by

It’s a decision that marketers often wrestle with — whether to present messages that are highly relevant to a small portion of your website visitors, at the risk of alienating, annoying or turning off the rest of your visitors. Let me give an example. Let’s say that you have a travel site. You have a number of different offers that appeal to visitors from one region of the US but not to othe […]

30 Personalization Examples for Acquiring, Engaging and Converting Visitors [Webinar]

30 Personalization Examples for Acquiring, Engaging and Converting Visitors [Webinar]

April 7, 2016 by

Real-time personalization allows marketers to identify who is on their website, web application or mobile app, understand what they’re doing and what they’re interested in, and then personalize their experiences — all in real time. This sounds straightforward, but if you’ve never experimented with real-time personalization before it can be tough to get started. And if you’re already usin […]

Persona-Driven Experiences Drive Conversion for Top Ski Resort

Persona-Driven Experiences Drive Conversion for Top Ski Resort

March 10, 2016 by

It’s a situation most marketers can relate to. You and your team have invested heavily in lots of content – web pages with company information or product details, videos, articles, data sheets, blogs and more. Yet because each piece is designed for a different audience or those at different stages of engagement, figuring out how to most effectively leverage the content on your website is a con […]

Customer Engagement Tips for Travel Marketers

Customer Engagement Tips for Travel Marketers

November 10, 2015 by

One of the biggest challenges that travel brands face today is fragmentation. According to a recent report from ThoughtShift, 66% of leisure travelers and 59% of business travelers use search engines to research online travel. Couple this pattern with the trend of 87% of website search queries being unique and 90% of people performing searches won’t browse past the first landing page. In other w […]

How Travel Brands Can Optimize Their Customers Lifetime Value

How Travel Brands Can Optimize Their Customers Lifetime Value

March 11, 2015 by

The ability to optimize customer lifetime value (LTV) is one of the biggest challenges in marketing today. While we can identify, in hindsight, what each and every customer is ‘worth,’ we struggle to identify our most valuable opportunities early on in their purchase cycles — a key opportunity to reach prospects with the right messaging at the right time.  There are a few reasons why brands […]

Supercharge Your Travel Site With These Optimization Tips

Supercharge Your Travel Site With These Optimization Tips

February 12, 2015 by

If you run a travel site you understand the role continuous optimization must play at your company. Change can be hard, so I know some of you might not know where to begin. Here are 4 areas you should evaluate to get the most out of your travel site. 1. Make It Easy To Start The Process Unlike other e-commerce homepages that try to sell dozens of products upon entrance, the travel site homepage ca […]

RPI Versus RFM: Targeting the Frequent Traveler

RPI Versus RFM: Targeting the Frequent Traveler

June 15, 2014 by

A recent Chief Marketer article explored the idea of looking at RPI (relationship, persona and intent)—instead of RFM (recency, frequency and monetary value)—to drive real-time marketing. We looked at how retailers could profit from RPI last time out; now, let’s look at how travel services marketers can benefit. Let’s revisit Bob, the Persona from our retail case example. In addition to b […]

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