webinar replay

Evergage Blog

Ideas and Strategies for Real-Time Personalization
Frequently Asked Questions: Evergage Decisions™ Contextual Bandit

Frequently Asked Questions: Evergage Decisions™ Contextual Bandit

November 27, 2018 by

We recently announced a new Evergage module called Evergage Decisions, which includes a ground-breaking algorithm called “Contextual Bandit” that allows companies to deliver the optimal promotion, offer, hero image – or even complete experience — to each individual site visitor. To explain the algorithm in more detail, Cliff Lyon (VP of Engineering at Evergage) and Jordan Bentley (Senior D […]

Using Personalization to Engage Prospects in the Complex Sale

Using Personalization to Engage Prospects in the Complex Sale

August 24, 2018 by

Seventy-five percent of Netflix users rely on Netflix’s recommendations to help them choose what to watch. As a Netflix user myself, that number doesn’t surprise me at all. With so much content available on the platform, I’ve come to rely on those recommendations to help narrow my focus to the content that’s most interesting to me. I want Netflix to understand my preferences as much as pos […]

Looking for E-Commerce Campaign Ideas for the Holidays? We’ve Got a Few

Looking for E-Commerce Campaign Ideas for the Holidays? We’ve Got a Few

July 24, 2018 by

July may seem early to be talking about the holidays. But for e-commerce companies, it’s not. For companies that drive a major chunk of their revenues during the holiday shopping season, it’s never too early to start planning campaigns — or even just testing new techniques that you can roll out later. When you consider that, according to the National Retail Federation, as many as 40% of holi […]

Creating and Delivering Emotionally Relevant Customer Experiences

Creating and Delivering Emotionally Relevant Customer Experiences

July 5, 2018 by

Can you ever truly understand your customers? Do you ever really know how they make purchase decisions? Chris Goward, Founder and CEO of WiderFunnel, seeks to answer these questions. He recently presented the webinar “Creating Emotionally Relevant Customer Experiences” in conjunction with Evergage. At the beginning of the webinar, Chris quoted one of his personal heroes, Tom Hopkins (author of […]

Breaking Down SiriusDecisions’ Personalization Deployment Method

Breaking Down SiriusDecisions’ Personalization Deployment Method

June 1, 2018 by

Last week, Jonathan Tam, Senior Research Director of Demand Creation Strategies at SiriusDecisions, presented a webinar with T.J. Prebil, Director of Product Marketing at Evergage, entitled “State of the Market for B2B Personalization.” In the webinar, Jonathan and T.J. shared research on personalization trends and offered examples of B2B personalization campaigns. In this blog post, I want to […]

Personalization Trends: 2018 Survey Results

Personalization Trends: 2018 Survey Results

May 9, 2018 by

Chances are high that if you’re a marketer, you’ve at least heard of personalization. And if you’re like 92% of marketers, you’re using personalization in at least one channel. So how does your personalization program compare to other marketers like you? We set out to understand how marketers are using and thinking about personalization in our annual study with Researchscape International, […]

Getting Started with Personalization for Financial Services

Getting Started with Personalization for Financial Services

March 23, 2018 by

Personalization is an imperative for marketers across all industries, including financial services. But the financial services industry has its own unique challenges and opportunities. To start, financial services products are not impulse purchases — they are products with a longer research cycle in which prospects will likely engage with a company across many different touchpoints throughout th […]

Planning for Personalization in 2018: Starting With What’s Possible

Planning for Personalization in 2018: Starting With What’s Possible

March 1, 2018 by

As we get further into this year, personalization is probably something you’re thinking about. You might be looking to get started with personalization for the first time, or more likely, you’ve done some personalization in the past but now you’re looking to get serious about implementing a real personalization strategy. With so many different places to start, personalization can seem overwh […]

5 Ways B2B SaaS Companies Can Use Triggered Emails

5 Ways B2B SaaS Companies Can Use Triggered Emails

February 2, 2018 by

Email personalization isn’t new to most digital marketers — many have been personalizing their emails for years. In fact, we found that email remains the most personalized channel. However, we often find that many marketers who personalize their emails are only using basic tactics like personalizing the email message or subject line with someone’s name, company, industry, etc. This level of […]

What Is Data Science and Why Do Marketers Care?

What Is Data Science and Why Do Marketers Care?

December 21, 2017 by

As technology has evolved to allow for real-time, one-to-one personalization, data scientists are getting more involved in marketing. As a result, the world of personalization is increasingly intersecting with the world of data science. But what do data scientists do? What is their role in the process? We set out to answer that question with last week’s webinar, “A Marketer’s Q&A with a […]

How Machine Learning Scales One-to-One Personalization

How Machine Learning Scales One-to-One Personalization

October 27, 2017 by

The world of marketing is no stranger to buzzwords. While many marketing buzzwords words start off as real strategies or tactics that can improve a company’s marketing efforts, their meanings often become diluted the more they are used. Over the years, we’ve seen words like “sales enablement,” “social media,” “account-based marketing,” and even “personalization” become buzzword […]

A Behind-the-Scenes Look at Our Personalization Campaigns

A Behind-the-Scenes Look at Our Personalization Campaigns

September 8, 2017 by

At Evergage, we firmly believe in the importance of practicing what we preach. We regularly discuss the benefits of personalization on this blog, so how would it look if we didn’t use personalization ourselves? Our marketing team uses the Evergage platform to deliver a wide variety of personalized experiences for our prospects and customers. With considerable experience under our belts, we know […]

4 Use Cases for Personalizing Emails at Open Time

4 Use Cases for Personalizing Emails at Open Time

August 11, 2017 by

According to the Radicati Group, 269 billion emails are sent and received every day. While there are certainly other channels marketers can use to reach customers, 72% of consumers indicate that they still prefer email as their main method of communication. And, of course, email remains a relatively low-cost method of communication that marketers can use to build and maintain relationships with cu […]

testingpage2