During the past year on the Evergage blog, we’ve enjoyed sharing with you our ideas, musings, news, best practices, research, accomplishments, customer successes and much, much more – including perspectives from other renowned industry experts. The fields of marketing, personalization, customer data and customer experience technologies continue to evolve and converge – and as they do, we’re committed to thoughtfully exploring them and ways you can benefit.

Over the course of 2019, we published 83 blog posts spanning those topics. What resonated most? Here are our top 10 most popular posts from the year:

#10 – What is Omnichannel Personalization? 

This article – coming in 10th for the most views on our blog in 2019 – describes what omnichannel personalization looks like, why it’s important and how to achieve it.

#9 – Why and How Carhartt Delivers Individualized E-Commerce Experiences to its Shoppers

Learn how premium workwear brand Carhartt executes on its 1-to-1 vision across channels, increasing conversions, clickthrough rates and more. 

#8 – Personalization Trends: 2019 Survey Results

For the past 6 years, Evergage has published a detailed and highly anticipated research report on trends in personalization, conducted with Researchscape International. This blog post highlights salient findings from our most recent study – including personalization benefits achieved, challenges, personalization drivers and more.

#7 – The Future of Personalization: 2019 Predictions

Which of these predictions for 2019 from industry experts came to pass? Take a look and see, in this 7th most popular post on our blog. (And for other experts’ takes on what we can expect in 2020, check out our most recent predictions post too.)

#6 – CDP vs. DMP – What’s the Difference, and How Do You Use Both? 

Coming in #6, this article compares customer data platforms (CDPs) and data management platforms (DMPs), explaining why they’re unique and complementary technologies.

#5 – The Role of Identity Resolution in the Customer Data Platform

CDPs remain a popular topic among marketers at large and our blog readers in particular. This article discusses how CDPs can stitch together multiple profiles for the same individual across channels (e.g., store, call center, mobile app) for a single, comprehensive and unified picture.

#4 and #3 – How to Create an Effective Pop-Up Message and The Secret to Pleasant Pop-Ups

We all browse the web, and we know it: pop-ups can be intrusive and annoying. But – when executed strategically and sparingly – they can also be an effective tactic in a personalization program that can and should add value to visitors. Articles about how to deploy pop-ups well had the 4th and 3rd most views on our blog this year – showing readers’ interest in improving the pop-up experience.

#2 – Personalization Defined: What Is Personalization? 

For readers getting started on their personalization journeys, this article defines personalization, discusses the types of experiences that can be personalized and provides multiple examples.

#1 – 4 Tips for Effective Product Recommendations

Personalized product recommendations are shown to boost engagement and conversions. This article – the top-viewed among our readers in 2019 – provides tips on how to increase the relevance and effectiveness of product recommendations.

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