Top 3 Reasons to Attend The Personalization Forum – San Francisco 2018

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Ideas and Strategies for Real-Time Personalization
Top 3 Reasons to Attend The Personalization Forum – San Francisco 2018

February 22, 2018 by

We’re less than a month away from The Personalization Forum: San Francisco 2018! Riding the success of our annual Personalization Summit in Boston, we’re taking the show to the West Coast to explore trends and best practices in personalization.

Here are the top 3 reasons you should attend:

1. The Time is Now

Gartner says that by 2020, smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%. Forrester Research recently reported that 89% of digital businesses are investing in personalization. Researchscape found that 88% of marketers believe their prospects and customers expect a personalized experience.

So what are you waiting for? Clunky segmentation tools, bounce prevention tools, and black-box recommendation engines of yesteryear aren’t going to cut it when your customers’ expectations for one-to-one personalized experiences are being driven by companies like Amazon, Netflix, and Spotify.

2. Market Expertise

The Personalization Forum will have world-leading personalization experts across key verticals, including B2B, e-commerce, and financial services. Beyond describing what personalization means in your industry, our experts will present practical and valuable examples, frameworks, and planning guides that digital marketers and e-commerce professionals can use to design and deploy highly effective personalization campaigns.

In addition to learning how to build a personalization roadmap, you’ll have the opportunity to socialize campaign ideas and expand your network of peers.

3. Your Site Needs You

Are you a financial firm that promotes checking accounts in the hero area of your site to customers who already have them…with your company?

Does your B2B tech company sell to multiple verticals, but your site promotes the same healthcare case study to everyone?

Are you an e-commerce veteran, but your recommendation tiles on PDPs are promoting products that are irrelevant to the shopper?

If these scenarios resonate with you, don’t worry — register for The Personalization Forum today and come learn how innovative companies are solving challenges like these and making the digital experience for each of their visitors as relevant and engaging as possible.

Reserve Your Spot

The Personalization Forum will be a great opportunity for those looking to jumpstart their personalization efforts this year. And it’s free to attend! Reserve your spot for the event and join us on March 13th at the Hyatt Regency in San Francisco. See you there!

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