Two New Features That Will Help Marketers Convert Online

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Ideas and Strategies for Real-Time Personalization
Two New Features That Will Help Marketers Convert Online

June 15, 2014 by

Evergage is a real-time behavior-based platform that personalizes web experiences and helps marketers convert better online. Evergage personalizes the visitors experiences based on their behavior and activity. The problem is, a visitor that is inactive is just as important as an active visitor. Because of this, Evergage has two brand new inactivity features. Now, both active and inactive users will be able to convert.

1. Inactivity Trigger. Evergage can now easily detect when a visitor is inactive (no clicks or scrolls). The reason why this is so important is because you already have a visitor on your site, which is great, but you do not want to lose them. This is a great opportunity to present them with content that is relevant to them, and help them convert.

2. Second Chance. The reason why this feature is so important is because Evergage is able to know when a visitor is about to leave your site. The Second Chance feature is able to detect a visitor’s inactive mouse that is close to the top, bottom, or sides of the page. Now that you know a visitor is going to leave your site, this is a huge advantage to give them a second chance before they leave and go to a competitor’s site. When they are about to leave, this is a perfect opportunity to present them with discount, special offer, or remind them of your low prices.

Getting visitors to your site is a great first step, but getting them to convert is the ultimate goal, and these new features are able to help visitors on your site convert better. Visitors are on your site for a reason, because they are interested in your content, your products or services. Make sure not to lose them before they go to a competitor’s site. Make sure you engage visitors, even when they are inactive.

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