Hello and welcome to another Real-Time Tuesday. This week we will be discussing a strategy for using in-app messages to keep your clients informed. Evergage allows SaaS companies to deliver personalized experiences and messages to customers right inside their application - in real time - such as updates, tips, tutorials, surveys, upgrade offers, and more.

We in Evergage Marketing recently deployed two in-app messages to keep our clients informed of an upcoming webinar and a new feature added to the product. So what better way is there to inform your customers than when they’re logged into your online application? It’s a great way to inform them while they are engaged with your product.

Evergage just released a new product, SmartHistory. SmartHistory is really only relevant to our e-commerce and content clients, so we easily targeted only those two segments, only showing this relevant message to those specific clients.

Screen Shot 2015-01-27 at 8.55.41 AM

We also hosted a webinar last week, Getting Started with Real-Time Personalization in 2015. This webinar was relevant to all clients as they were presented with insights and tips to guide and accelerate their real-time personalization efforts. Here is the message that all clients saw when they logged into Evergage.

Screen Shot 2015-01-27 at 8.57.20 AM

They saw this inline message when they first logged into Evergage. Since the first message is an infobar and this message is inline, we were able to promote both a webinar and inform clients of a new feature at the same time.

Using in-app messages ensures that when a client logs in, they will definitely see the announcement.