Among the many buzzwords used in the martech world, a popular one these days is “machine learning.” But what does machine learning actually mean for marketers and how can you utilize it to its fullest potential for one-to-one personalization? Well, consider this your formal invitation to an entire day dedicated to demystifying machine learning and how it can transform your personalization and digital marketing strategies.
The Personalization Summit 2017 is quickly approaching, and it’s an event you won’t want to miss. The fourth annual summit at the Boston Park Plaza on September 14th is poised to be the best yet, and we are counting down the days (literally) until the team of experts and speakers we’ve assembled begin sharing their wisdom with 250 fellow digital marketing, product management, and customer experience professionals.
Our summit is different from other run-of-the-mill conferences. We will provide you with an entire year’s worth of personalization strategies and techniques in just one day, inspiring and empowering you to create extraordinary experiences for your own customers. So, register for free today – time is running out!
Still not convinced? Here are three exciting things to look forward to at this year’s Personalization Summit.
1. Amazing speakers and presentations
The Personalization Summit is going to be chock-full of valuable content and information — our top-notch speakers will make sure of it. We have a line-up of thought leaders and experts in personalization delivering innovative ideas and giving you an in-depth understanding of the world of 1:1 personalization.
We have speakers from across industries who are excited to share their knowledge and experiences with you. You'll hear from digital professionals at leading companies such as NewEgg Flash, Lenovo, Carhartt, and H.H Brown on e-commerce personalization best practices; Academy Sports + Outdoors on segmentation strategies; GoAnimate, Nuxeo, and Mendix on demand generation and ABM techniques; Invaluable and Publishers Clearing House on integrating personalization throughout the organization; and Harte Hanks and Texas Instruments on harnessing the power of machine learning.
The summit also features keynotes from Brendan Witcher, Principal Analyst at Forrester Research, and our co-founders, Karl Wirth (CEO) and Greg Hinkle (CTO). And, if that’s not all, you’ll have the opportunity to hear from numerous personalization experts from the Evergage team across a series of breakout sessions.
2. Networking with other professionals
Join over 250 attendees from prominent companies looking to share ideas, interact with peers, and learn from other companies that are utilizing personalization.
But don’t just take our word for it. Nicole Perrault, an attendee from the 2016 Personalization Summit from Apperian said of last year’s event, “The anecdotes that other users shared were very valuable to me, and I have a huge to-do list of things that I want to go back and work on.”
We have an impressive list of companies already registered to attend the Summit, giving you the chance to network with top executives, marketers, product managers, and customer experience professionals.
3. A little bit of magic
With the aim of demystifying machine learning, our personalization “wizards” will help you learn how to effectively employ advanced technology to help you better delight your customers and create true one-to-one customer experiences.
But that’s not all…here at Evergage we have plenty of tricks up our sleeves, but because I’m sworn to secrecy, you’ll have to attend the Summit to see what I mean.
Don’t miss out!
In addition to these three exciting things to look forward to at The Personalization Summit, you’ll get customer case study presentations, hands-on workshops, a cocktail reception, fantastic food, 18 break-out sessions, one-on-one tips on campaigns at our Live Lab and so much more.
If you need more reasons to attend, check out our blog post, Top 5 Reasons to Attend the Evergage Personalization Summit 2017.
And if your boss needs some persuading, share this blog post or use this letter to get the ball rolling.
Get ready for The Personalization Summit 2017 – we can’t wait to see you there!