THE PERSONALIZATION
SUMMIT 2018
THE PERSONALIZATION
SUMMIT 2018
THE PERSONALIZATION
SUMMIT 2018
THE PERSONALIZATION
SUMMIT 2018
THE PERSONALIZATION
SUMMIT 2018
THE PERSONALIZATION
SUMMIT 2018
THE PERSONALIZATION
SUMMIT 2018

September 11-13, 2018 | Boston Park Plaza​

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“Dear Boss…”

Here is a template we call "Dear Boss." Please use it as inspiration to submit a request to your boss to attend The Personalization Summit on September 11-13, 2018. Copy and paste the contents below, or edit to fit your situation.

COPY FOR EVERGAGE CUSTOMER

Hi [MANAGER’S FIRST NAME],

I’m interested in attending the The Personalization Summit in Boston, MA on September 11-13th, the preeminent conference dedicated to personalization strategy, planning and execution. Evergage provides a comprehensive educational experience that will greatly enhance my knowledge of personalization, customer engagement and digital marketing.

This event consists of 2 days of learning and networking with leading personalization experts, strategists and practitioners. While attending, I’ll have the opportunity to:

  • Gain practical skills and proven personalization and marketing strategies from industry leaders and experts
  • Take away innovative ideas and insights on how to deliver a top-notch customer experience
  • Develop a deeper understanding of the current state and future of 1:1 personalization
  • Learn how to leverage the Evergage platform to help us reach our goals

I am especially interested in hearing [INSERT SPEAKER NAME] from [INSERT COMPANY NAME] discuss [INSERT TOPIC] at the [INSERT SESSION/PANEL]. Attached I have outlined additional sessions I will attend, and how they will help solve challenges at [INSERT COMPANY NAME].

The costs related to my attendance are minimal, and include:

  • Registration:  $299
  • Flight to Boston: $XX
  • Hotel: $279 (1 night rate if staying at the event venue)
  • Meals: approximately $50 (The event includes breakfast, lunch, snacks and cocktail reception. Only dinner and meals while traveling to/from the conference – which will be minimal – will be expensed.)

Total Cost: $XX

With 3 keynotes, and 20+ breakout sessions to choose from, this event is high value for the quality and variety of its sessions. The benefits of my attendance include:

  • Presentation from Don Peppers, CX pioneer and co-author of the best-selling book “The One-to-One Future”
  • Strategy sessions
  • Product training
  • Free consultation and troubleshooting from the Evergage Customer Ops team
  • Plus, the incremental conversion/retention gains we will see from better use of Evergage!

If approved, I’ll be out of the office for [#] days beginning on September 11th and returning on [DATE]. [COLLEAGUE NAME] is familiar with my workload and has offered to provide coverage during this time. Upon my return, I will be happy to share all of my learnings, insights and new ideas with our organization to help enhance our personalization program and strategy for the upcoming year.

Please let me know if going to The Personalization Summit, and the expenses listed above, are approved.

Thank you for your consideration.

COPY FOR OTHER ATTENDEES 

Hi [MANAGER’S FIRST NAME],

I’m interested in attending the The Personalization Summit in Boston, MA on September 11-13th, the preeminent conference dedicated to personalization strategy, planning and execution. Evergage provides a comprehensive educational experience that will greatly enhance my knowledge of personalization, customer engagement and digital marketing.

This event consists of a full day of learning and networking with leading personalization experts, strategists and practitioners. While attending, I’ll have the opportunity to: 

  • Gain practical skills and proven personalization and marketing strategies from industry leaders and experts
  • Take away innovative ideas and insights on how to deliver a top-notch customer experience
  • Develop a deeper understanding of the current state and future of 1:1 personalization
  • Learn how to leverage the Evergage platform to help us reach our goals

I am especially interested in hearing [INSERT SPEAKER NAME] from [INSERT COMPANY NAME] discuss [INSERT TOPIC] at the [INSERT SESSION/PANEL]. Attached I have outlined additional sessions I will attend, and how they will help solve challenges at [INSERT COMPANY NAME].

The costs related to my attendance are minimal, and include:

  • Registration:  $299
  • Flight to Boston: $XX
  • Hotel: $279 (1 night rate if staying at the event venue)
  • Meals: approximately $50 (The event includes breakfast, lunch, snacks and cocktail reception. Only dinner and meals while traveling to/from the conference – which will be minimal – will be expensed.)

Total Cost: $XX

With 3 keynotes, and 15+ breakout sessions to choose from, this event is high value for the quality and variety of its sessions. The benefits of my attendance include:

  • Presentation from Don Peppers, CX pioneer and co-author of the best-selling book “The One-to-One Future”
  • Strategy sessions
  • Product training
  • Free consultation and troubleshooting from the Evergage Customer Ops team
  • Plus, the incremental conversion/retention gains we will see from better use of Evergage!

If approved, I’ll be out of the office for [#] days beginning on September 11th and returning on [DATE]. [COLLEAGUE NAME] is familiar with my workload and has offered to provide coverage during this time. Upon my return, I will be happy to share all of my learnings, insights and new ideas with our organization to help enhance our personalization program and strategy for the upcoming year. 

Please let me know if going to The Personalization Summit, and the expenses listed above, are approved.

Thank you for your consideration.

GOALS & OBJECTIVES WORKSHEET

I am most interested in learning more about: ______________________________________________________________________________________________________________________________

My Objectives for attending The Personalization Summit are:

  1. ____________________________________________________________________________
  2. ____________________________________________________________________________
  3. ____________________________________________________________________________

I plan to attend the following sessions: (List the session you plan to attend as well as the learning objectives, how they will benefit you, your team and organization).

Session Title: 
Session Speaker: 

Benefits & Learning Objectives:

Session Title: 
Session Speaker: 

Benefits & Learning Objectives:

Session Title: 
Session Speaker: 

Benefits & Learning Objectives:

Session Title: 
Session Speaker: 

Benefits & Learning Objectives:

 

 

Last year’s speakers included executives from:

Interested in Speaking?

At this time we are looking forexperienced, knowledgeable, passionate digital marketing and personalization experts to help us round out our roster and present during breakout sessions, keynotes, and panels.

Click here for more information, and to submit your application.

The deadline to submit an application is June 29th. We look forward to receiving your submission!

 

Venue & Logistics

The Personalization Summit will be held once again at the Boston Park Plaza. The hotel offers an experience that is truly one-of-a-kind, a place where you can enjoy a richly textured and profoundly memorable taste of the real Boston. Following a landmark renovation, the Boston Park Plaza offers guests all the charisma and deeply individual charm of a historic hotel with the effortless comforts of a new one. Offering incomparable proximity to everything that makes Boston a treasured destination, enjoy an ideal location just steps away from the Public Garden, Theater District, and many of the city’s most popular historical sites.

Visit The Boston Park Plaza website to find out more about this great venue.

Boston Park Plaza
50 Park Plaza at Arlington Street Boston, Massachusetts, 02116

Traveling in from out of town? Our room block is now open. Rooms sold out fast last year, so book early and don’t miss out. Call Boston Park Plaza Reservations at 617-379-7129 and mention the Evergage Personalization Summit for our discounted rate, or reserve online here.

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