Retail Innovation Conference, NYC

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Visit Evergage at the Retail Innovation Conference!

Treating shoppers as the individuals they are is a retail imperative. Just as one shoe size doesn't fit all, neither does one cookie-cutter e-Commerce experience. That's where real-time personalization comes in.

Join Frank Malsbenden, President of eCommerce at Berkshire Hathaway Shoe Holdings (formerly H.H. Brown) during his session "One (Shoe) Size Doesn’t Fit All: Implementing Personalization” at 10:25am Wednesday, May 8th. Frank will discuss how Berkshire Hathaway Shoe Holdings personalizes the experience for shoppers across 15 different brands. Key takeaways include:

  • Why personalization is no longer just a ‘nice-to-have’
  • How to create a plan for deploying personalization and identifying KPIs
  • “Easy” initial personalization wins
  • Personalization pitfalls to avoid
  • The importance of coordination and cohesiveness across people, process and technology
  • How to unify and activate customer data for real-time personalization resultsJoin the Evergage team to chat personalization! Booth details coming soon.

You can also stop by the Evergage booth to discover the elements of successful personalized shopping experiences. Learn how to put a customer data platform at the center of your personalization strategy. And get inspired with real-world examples of use cases that delight shoppers and deliver significant lift in conversion and average order value.

Interested in attending the Retail Innovation Conference? Learn more here.

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