Certona is primarily a product recommendations engine focused on retailers with some personalization capabilities.
Specifically designed for cross-channel personalization (web, web and mobile apps, email and search), Evergage is an advanced solution that offers marketers a powerful suite of integrated capabilities designed to support a company’s long-term personalization and product or content recommendation needs.
EVERGAGE - THE POWER OF 1
|1 PLATFORM that offers behavioral tracking, segmentation, targeting, A/B & multivariate testing, attribution analysis, 1:1 personalization and recommendations.||Primarily a product recommendations engine. Behavioral tracking and segmentation capabilities are limited. Limited analytics and attribution.|
|Multi-channel support: website, web application, mobile web, mobile app, email, and on-site search.||Does not support web applications. Mobile app support is provided through partnerships.|
|1 PROFILE for each visitor, customer, account, user.||Tracks visitors only.|
|Personalize based on intent towards brand, category, product, keyword, price, geo, article, etc.||Understands clicks but not affinities or intent (e.g., all products viewed on are considered of equal importance).|
|Allows for true 1:1 experiences via predictive recommendations.||Not truly 1:1. Recommendation engine requires a catalog feed and is essentially a “black box” with little ability for customization. Slot-based configurations limit flexibility and ability to target specific scenarios.|
|Out-of-the-box integrations with CRM, email marketing/marketing automation, and other systems.||Offers integrations with 3rd party data such as CRM, POS or loyalty programs.|
|1 MOMENT to engage visitors. True real-time (20ms) response combines current session actions with full history over time.||Claims to be able to respond in real time.|
|1 MISSION to achieve results. Evergage empowers customers to quickly build and deploy personalization campaigns. Our dedicated Customer Success team – along with extensive online resources – provide strategic guidance, training and ongoing support at no additional cost.||Marketers have limited control over their campaigns. Most campaigns must be built by Certona services team which is known to charge additional fees for strategy, success, assistance and each campaign adjustment.|
Evergage compares in a similar fashion to other solutions – such as Baynote and RichRelevance – which, like Certona, focus on the retail industry.