Certona is primarily a product recommendations engine focused on retailers with some personalization capabilities. Conversely, Evergage is a real-time personalization and customer data platform specifically designed to enable cross-channel personalization (web, web and mobile apps, email and search, etc.). Evergage offers marketers a powerful set of integrated capabilities designed to support a company’s long-term customer engagement strategies.
EVERGAGE - THE POWER OF 1
|1 PLATFORM that offers behavioral tracking, segmentation, targeting, A/B & multivariate testing, attribution analysis, customer analytics, and 1:1 personalization, recommendations and offers.||Primarily a product recommendations engine. Behavioral tracking and segmentation capabilities are limited. Limited analytics and attribution.|
|Multi-channel support: website, web application, mobile web, mobile app, email, and on-site search.||Does not support web applications. Mobile app support is provided through partnerships.|
|1 PROFILE for each visitor, customer, account, user.||Tracks visitors only.|
|Personalize based on intent towards brand, category, product, keyword, price, geo, article, etc.||Understands clicks but not affinities or intent (e.g., all products viewed on are considered of equal importance).|
|Allows for true 1:1 experiences via predictive recommendations, promotions and fully personalized experiences.||Not truly 1:1. Recommendation engine requires a catalog feed and is essentially a “black box” with little ability for customization. Slot-based configurations limit flexibility and ability to target specific scenarios.|
|Out-of-the box integrations with CRM, email marketing/marketing automation, plus an extensive API library for connecting with other systems using Evergage Gears™.||Offers integrations with 3rd party data such as CRM, POS or loyalty programs.|
|1 MOMENT to engage visitors. True real-time (20ms) response combines current session actions with full history over time.||Claims to be able to respond in real time.|
|1 MISSION to achieve results. Evergage’s Center of Excellence empowers customers to quickly build and deploy personalization campaigns and provides strategic guidance, training and ongoing support at no additional cost.||Marketers have limited control over their campaigns. Most campaigns must be built by Certona services team which is known to charge additional fees for strategy, success, assistance and each campaign adjustment.|
Evergage compares in a similar fashion to other solutions – such as Baynote and RichRelevance – which, like Certona, focus on the retail industry.