Evergage vs. Monetate

Evergage and Monetate provide software that enables companies to deliver personalized experiences to website visitors, mobile app users and email recipients. However, whereas Monetate began as a website A/B testing solution and evolved to become a first generation personalization solution , Evergage was built from scratch – using a modern, big-data architecture – to handle true 1:1 “in-the-moment” personalization.

Specifically designed for cross-channel personalization (web, web and mobile apps, email and search), Evergage is an advanced solution that offers marketers a powerful suite of integrated capabilities designed to support a company’s long-term personalization and product or content recommendation needs.



1 PLATFORM that offers behavioral tracking, segmentation, targeting, A/B & multivariate testing, attribution analysis, 1:1 personalization and recommendations.Testing and shallow targeting is one solution. Basic recommendations are another solution (not well-integrated). Mobile app support comes from a third party. Limited analytics.  
Multi-channel support: website, web application, mobile web, mobile app, email, and on-site search.Web, mobile app (via a 3rd party partnership), email and search. Email personalization has known performance issues and does not include recommendations.
1 PROFILE for each visitor, customer, account, user.No ability to personalize at the individual visitor level.
Personalize based on intent towards brand, category, product, keyword, price, geo, article, etc.Understands clicks but not affinities or intent (e.g., all products viewed on are considered of equal importance).
Allows for true 1:1 experiences via predictive recommendations.1:many personalization, but not true 1:1.
Out-of-the-box integrations with CRM, email marketing/marketing automation, and other systems.Known to struggle with loading CRM data and does not synch/integrate with third-party email platforms.
1 MOMENT to engage visitors. True real-time (20ms) response combines current session actions with full history over time.Can take up to 4 hours to target based on latest behavioral data.
1 MISSION to achieve results. Evergage empowers customers to quickly build and deploy personalization campaigns. Our dedicated Customer Success team – along with extensive online resources – provide strategic guidance, training and ongoing support at no additional cost.
Vendor assistance commonly required to create more sophisticated campaigns, including many rule-based configurations. Ongoing costs for strategic guidance and customer support.

Evergage compares in a similar fashion to Qubit which, like Monetate, focuses on the retail industry.

Evergage is Fast to Implement and Easy to Use, Without Developers!

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