Evergage and Monetate provide software that enables companies to deliver personalized experiences to website visitors, mobile app users and email recipients. However, whereas Monetate began as a website A/B testing solution and evolved to become a first generation personalization solution , Evergage was built from scratch – using a modern, big-data architecture – to handle true 1:1 “in-the-moment” personalization.
Evergage is a real-time personalization and customer data platform specifically designed to enable cross-channel personalization (web, web and mobile apps, email and search, etc.). Evergage offers marketers a powerful set of integrated capabilities designed to support a company’s long-term customer engagement strategies.
EVERGAGE - THE POWER OF 1
|1 PLATFORM that offers behavioral tracking, segmentation, targeting, A/B & multivariate testing, attribution analysis, customer analytics, and 1:1 personalization, recommendations and offers.||Testing and shallow targeting is one solution. Basic recommendations are another solution (not well-integrated). Mobile app support comes from a third party. Limited analytics.|
|Multi-channel support: website, web application, mobile web, mobile app, email, and on-site search.||Web, mobile app (via a 3rd party partnership), email and search. Email personalization has known performance issues and does not include recommendations.|
|1 PROFILE for each visitor, customer, account, user.||No ability to personalize at the individual visitor level.|
|Personalize based on intent towards brand, category, product, keyword, price, geo, article, etc.||Understands clicks but not affinities or intent (e.g., all products viewed on are considered of equal importance).|
|Allows for true 1:1 experiences via predictive recommendations, promotions and fully personalized experiences.||1:many personalization, but not true 1:1.|
|Out-of-the box integrations with CRM, email marketing/marketing automation, plus an extensive API library for connecting with other systems using Evergage Gears™.||Known to struggle with loading CRM data and does not synch/integrate with third-party email platforms.|
|1 MOMENT to engage visitors. True real-time (20ms) response combines current session actions with full history over time.||Can take up to 4 hours to target based on latest behavioral data.|
|1 MISSION to achieve results. Evergage’s Center of Excellence empowers customers to quickly build and deploy personalization campaigns and provides strategic guidance, training and ongoing support at no additional cost.||Vendor assistance commonly required to create more sophisticated campaigns, including many rule-based configurations. Ongoing costs for strategic guidance and customer support.|
Evergage compares in a similar fashion to Qubit which, like Monetate, focuses on the retail industry.