Present the most relevant content and messaging the moment a visitor from one of your target industries hits your site. For example, a company selling to IT professionals in the healthcare, retail and financial industries can use B2B Detect to determine which homepage experience to present to visitors from these specific industries.
With B2B Detect, Evergage’s unified customer profile (UCP), which provides marketers and sales professionals with a holistic view of each visitor and their company, includes the company’s logo, description, revenue, number of employees, contact information, social media links and more. This helps you better understand, analyze and follow up with your business prospects.
Cover Your Bases
In situations when a visitor’s company cannot be identified, B2B Detect can be used in conjunction with other Evergage ABM-driven personalization tactics – including campaign source identification and behavioral pattern recognition – to tailor a visitor’s experience in real time.