Rich Customer Data
With Evergage’s Data Science Workbench, companies can access a treasure trove of rich customer data. For every visitor, customer and account who engages with your website or mobile app, Evergage maintains a unified customer profile where engagement details as well as a contextual understanding of a visitor’s behavior is stored. Profiles may also include explicit data collected from surveys and attribute data passed from external sources into Evergage’s customer data platform (CDP).
Access Catalog & Transactional Data
Evergage also tracks detailed engagement statistics at the product and/or content level as well as transactional data such as downloads, purchases, adds-to-cart, etc. Using the Data Science Workbench, this information can be accessed by data scientists and analyzed to identify trends and patterns related to their product and/or content catalogs. For example, among many possible applications, a retail-focused data scientist could apply models to this data to identify seasonality patterns within specific geographies.