Create Custom Reports & Visualizations of Your Data in Evergage

Evergage's Data Warehouse empowers your business analysts with full access to the rich behavioral, contextual and attribute data collected and maintained in the Evergage platform.

As a comprehensive personalization and customer data platform (CDP), Evergage tracks and measures engagement at the individual and account levels, across a company’s many channels. This data includes digital interactions, active time spent, preferences, intent, purchases, referring source, browser, geolocation, survey responses, weather and much more. All of these details, along with information pulled in from existing systems (e.g., CRM, marketing automation, point-of-sale, etc.), help form the most complete view of every customer and prospect a company can imagine.

Using the Evergage Data Warehouse, along with your preferred business intelligence (BI) tool, your business analysts can run queries to transform, report upon and visualize any or all of this data in Evergage in ways that are relevant and valuable to your company.

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With Evergage's Data Warehouse, business analysts have ready access the rich data collected and maintained in Evergage in order to run queries, produce custom reports, create visualizations and more.

Rich Customer Data
With Evergage’s Data Warehouse, companies can access a treasure trove of rich customer and prospect data. For every visitor, customer and account who engages with your organization, Evergage maintains a unified customer profile where engagement details – as well as a contextual understanding of an individual’s behavior – is stored. Profiles may also include explicit data collected from surveys, ingested from external sources, or captured with each web visit (e.g. referring source, geolocation, weather, etc.).

Catalog & Transactional Data
Evergage also tracks detailed engagement statistics at the product and/or content level as well as transactional data such as downloads, purchases, adds-to-cart, etc. Using the Data Warehouse, this information can be accessed by business analysts to identify trends and patterns related to their product or content catalogs.

Business Intelligence (BI) Tools
Users are provided with a Data Warehouse environment where they can access all of their data in Evergage using a BI tool of their choice (e.g., Tableau, Looker). Using Evergage’s database schema, team members can write queries to analyze data and trends – all in a manner consistent with their unique business needs and goals.

Unlimited Use Cases
There are really no limitations on how business analysts can utilize Evergage’s Data Warehouse. B2B technology providers, for instance, can analyze which content assets are the most and least effective at generating leads that result in profitable downstream business. A retailer could use the solution to compare the most popular product categories – based on cross-channel engagement – for high-value shoppers in key regional areas during the summer months. With so much data available, business analysts will undoubtedly uncover new and valuable insights.

See for Yourself How Evergage Works

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