The Best Possible Data
The deep behavioral tracking capabilities of the Evergage platform provide companies with a true understanding of each visitor’s and customer’s interests, affinities and intent based on the products and content they interact with and the related metadata (e.g., tags, brands, categories, price points, etc.). This rich information, stored in a unified customer profile for every person and account, is the foundation from which marketers draw to drive cross-channel personalization campaigns with Evergage.
Triggered Email Campaigns
Certain communications are maximally effective based on when they are sent. The triggered email capability of Evergage for Email enables you to automatically send individualized emails – in the moment – based on any number of factors. You can build, schedule and deploy triggered email campaigns to prospects, customers and internal staff (e.g., sales or support). Triggered emails can be based on simple or complex visitor actions, cumulative behavior, external factors, and more. B2C and B2B marketers can even insert dynamic variables into subject lines and test variations to ensure their messages have the highest possible open and engagement rates. Read more about Evergage’s Triggered Email feature.
Open-Time Email Personalization
Tapping into the in-depth understanding of each visitor and customer and Evergage’s real-time decisioning capabilities, marketers can use Evergage for Email to deliver – within email messages – personalized content that is updated at open time. Such content can include product or content recommendations as well as promotional messages, images and banners. Because the information is determined and rendered the moment an email is opened (versus when it is sent), Evergage is able to take into consideration a visitor’s most up-to-date activity across channels to ensure maximum relevance. Read more about Evergage’s Open-time Email Personalization feature.