Prioritization by Business Impact & Role
Both opportunities and issues uncovered by Evergage Guardian are weighed against the magnitude of their impact on the unique metrics for each business as well as each marketer’s role. This helps marketers know what to prioritize to best support key business goals.
Track Many Different Signals
The types of opportunities and issues identified – presented as easy-to-interpret “signals” for the marketer – vary depending on a business’s industry, goals and campaigns. Typically, Evergage Guardian identifies variations in the performance of email, social, ad and personalization campaigns; traffic from web, mobile app, referring sources and browser types; key goals like conversion rate, AOV, revenue, time-on-page; page load performance times; and even industry-specific concerns like out-of-stock items.
While Evergage Guardian significantly improves efficiencies around identifying variations in analytics data, responding to signals can require a team effort. Guardian includes collaboration features – commenting, annotating and emailing – that enable marketers to engage with team members regarding specific signals.