Content Management Systems
With Evergage for Mobile Apps, an SDK available for iOS and Android operating systems, product managers and marketers can capture individual behavior and personalize experiences on their mobile applications. And because Evergage keeps analytics information in the same data store, a user’s interests, intent and actions taken on his or her mobile device can immediately impact his or her web experiences – or vice versa.
Although Evergage can support integrating with a product catalog feed, it is not required. Instead, Evergage is designed to automatically capture product and content details – including meta data like category, brand, author, color, price, etc. – right from the page. These details are updated (or checked for updates) every time someone visits a specific product page.
Email Marketing Systems
Marketers can configure Evergage, right out of the box, to pass field and segment data back and forth between Evergage and select marketing automation platforms and email service providers. For instance, you can send email campaigns to audiences who meet certain behavioral patterns – as captured by Evergage – or deliver personalized website experiences using segment data provided by an email marketing tool.