Logic developed by Evergage ensures that SmartBatch and triggered emails don’t clog up a recipient’s inbox. Users can prioritize communications and limit frequency so recipients don’t receive more than one email – from their company – within a defined timeframe.
Whether you’re a B2C retailer sending a weekly email promoting the most relevant products, brands or categories to each shopper or a B2B technology company sending a monthly newsletter with the most relevant blog articles for each recipient, SmartBatch can be configured to serve many different use cases.
SmartBatch natively provides intelligent, personalized sending options. The exact send time within a batch window can vary by person based on her propensity to open emails. Also, if a recipient has been unresponsive for a period of time or has recently received a higher-priority triggered email, the batch email she’s scheduled to receive can be suppressed.
Deliverability & Reporting
Evergage SmartBatch emails are optimized for deliverability to ensure messages make it to each intended recipient’s inbox. And with the extensive real-time reporting and attribution capabilities of the Evergage platform, you can carefully monitor the performance of your email campaigns (e.g. bounce, open, clickthrough rates, etc.) and their quantitative impact on key business objectives.
ESP & MAP Coordination
Evergage works seamlessly with your company’s existing email service provider (ESP) or a marketing automation platform (MAP). This includes passing segment and field data back and forth between systems; managing opt-in, unsubscribe and suppression lists; and ensuring frequency capping – so as not to overwhelm your email recipients.