Engage at the Right Level
When your visitors land on a website, do they typically begin by clicking on a specific product or piece of content? Usually not. Most visitors engage with a site at a broader level – like a category. With this in mind, Evergage SmartNav empowers marketers to algorithmically promote categories, brands, authors and other organizational constructs – not just individual products and content.
Think Beyond the Menu Bar
While personalizing a site’s main navigation is a primary use case for SmartNav, the solution can also be used to change other types of navigation. For example, marketers can promote a visitor’s preferred brands and categories within the main content area of any page on the site.