Deliver more relevant, personalized search results and improve product and content discovery for each and every visitor!
Evergage SmartSearch™ combines the industry’s deepest behavioral tracking with the multi-layered machine learning algorithms of Evergage Recommend to suggest individually relevant search terms and results – the instant someone begins typing. Providing a visual search interface that enhances a company’s existing on-site search engine, SmartSearch factors in each visitor’s current and past session behavior, implied intent, purchase history, and even offline sales data to dramatically increase search result relevance, product discovery and conversion rates.
A shopper identified with a brand affinity for Adidas (image on left) – based on current or past session behavior – sees Adidas shoes more prominently displayed when searching for “sneakers,” “running shoes” or “shoes.” Utilizing a shopper’s known behavioral and purchase history, Evergage SmartSearch delivers gender-specific results for search terms like “shoes” or “shirts” (image on right).
Deep Data Factoring in both current and past session behavior, Evergage SmartSearch delivers personalized search results consistent with each visitor’s true interests and intent – based not just on clicks, but actual engagement. Brand affinity, content preferences, categories, styles, sizes, geography, gender, price sensitivity and more are all taken into consideration.
Machine Learning Leveraging both aggregate data and individual behavior, SmartSearch allows companies to combine multiple machine learning models with matching search results. Different strategies can be built, deployed, tested and even targeted to different personas.
Easy for the Marketer SmartSearch can be layered into a company’s existing search capabilities in a matter of hours. The solution plugs right into and enhances your existing search engine. It can also be used on its own for content sites that don’t have an existing on-site search engine.
Real-Time Catalog Saving time and increasing accuracy, SmartSearch does not require a catalog integration. The solution automatically detects out-of-stock and discontinued products and immediately removes these items from search results. It also pulls in and can display content or product metadata such as thumbnail images, titles, descriptions, tags, etc.
Attribution Easily determine which search terms, phrases and products are driving the most conversions and revenue. From within Evergage Core, marketers can view, track and report on the latest statistics in real time helping inform merchandising and editorial decisions.
Evergage is Fast to Implement and Easy to Use, Without Developers!