Voice of the Customer
Evergage provides advanced, in-depth behavioral tracking to uncover interests and intent, but when it comes to understanding the voice of the customer, sometimes it makes sense just to ask. SmartSurveys allows businesses to ask timely and contextually relevant questions that help strengthen long-term customer relationships.
Unlike generic survey tools, where the same survey is shown to every visitor – often at the most inopportune times – SmartSurveys enables businesses to strategically target relevant questions to specific audience segments (or specific individuals) based on their actions, behaviors, company, firmographic details, geography or data passed from another system.
Different Question Types
From within the Evergage platform, you can design simple one-question surveys or more advanced surveys that use multiple questions, different question types and branching logic. Question types supported included radio buttons, checkbox, boolean, dropdown lists, text fields, ratings and more.
When someone responds to a SmartSurveys question, their answers are stored in the respondent’s profile within the Evergage platform. That data can then be used to serve rule-based or algorithmic experiences, to trigger a follow-up survey or messages on a website, mobile app or via email, or to even send data to another system using APIs or webhooks.
Deliver Across Channels
SmartSurveys can be deployed on any web page, web application or mobile web experience. Single question surveys such as an NPS-like rating can also be deployed on an iOS or Android mobile app or an email campaign.