Design & Build Campaigns
With Evergage, business professionals can design and build triggered email campaigns similar to the way website and app personalization campaigns are built. Using an intuitive visual editor, simply create a new email campaign, add text and/or dynamic content, adjust the look and feel, configure the event trigger, test the email, and then launch the campaign.
Rather than emailing everyone in your customer or prospect database – or a specific segment – every day, week or month, Evergage for Email liberates marketers to be much more strategic about their outreach. With triggered emails, you can closely monitor each person’s behavior and send relevant, individualized emails when the person would be most receptive to the message.
When building a triggered email campaign, choose from a list of pre-built events like cart abandonment or joining a segment, or define your own criteria using any number of rules or parameters. Customers can even trigger messages based on external factors like the weather. And for emails that are not sent instantly, you define the days of the week – and hours of the day – to send the messages.
Dynamic Subject Lines
When it comes to open rates, an email’s subject line is the most important factor. With Evergage, marketers can insert dynamic variables into the subject line to ensure relevance for each recipient. And they can A/B test subject line variations to ensure they’re using the best candidate to optimize open rates.