When shoppers interact with your website or mobile app, Evergage automatically determines their preferred products, brands, styles, categories, etc. This is deduced by both explicit actions – views, purchases, adds-to-cart – and implicit behavior such as active time on a page or screen, mouse movement, scrolling, etc.
Demand Generation Profiles
As visitors interact with your company’s site, Evergage identifies the solution(s), categories, content types, authors, etc. most relevant to each person. These insights are determined by explicit actions – such as views or downloads – as well as by implicit behavior such as active time on page, mouse movement, scrolling, etc.
B2B Account-Level Details
Evergage is the only personalization solution that allows marketers to access account-level details too. Companies who sell to other businesses can view aggregated statistics of all visitors or application users associated with an account – including preferred solutions, categories and content and attributes like company name, industry, size, revenue, customer status, etc.