Extend the Core Capabilities of Evergage in Exciting Ways

Evergage Gears™ is a framework that enables customers, partners and developers to more efficiently integrate the Evergage platform with other systems, add functionality that extends the platform’s core capabilities, and take advantage of reusable templates, custom reports and data science notebooks. These connectors, extensions, campaign templates and (coming soon) custom reports and data science notebooks – available in the Evergage Gears Marketplace – enhance the value of your investment in Evergage.

CONNECTORS

Connectors are a type of Evergage Integrations that enable customers to integrate the Evergage platform with first and third-party data sources and complementary systems. Using a variety of integration options – either client- or server-side – information can easily be passed in or out of Evergage. Out-of-the-box and custom connectors use Evergage’s APIs, orchestration system, triggers or webhooks, and enable companies to utilize the most relevant customer data for their campaign and analysis needs.

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EXTENSIONS

Extensions include widgets and plug-ins that add specific functionality to a company’s website, mobile app or email campaigns. These extensions plug into the Evergage core platform and are easy to deploy and manage. Evergage SmartHistory, SmartSearch and our “store finder” widget are examples of extensions in use today. Partners and developers are able and encouraged to create their own extensions too.

CAMPAIGN TEMPLATES

Campaign templates are pre-built snippets of code that can be customized and then deployed into a personalization campaign. Infobars, slide-ins, popups and product recommendation carousels are commonly used campaign templates. To help companies expedite their personalization campaigns, each template can be modified to match a company’s existing branding.

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CUSTOM REPORTS

A variety of reports for campaigns, segments, revenue, funnels, traffic and more are included in the Evergage platform. However, recognizing the need for customers to have greater flexibility with data analysis, Evergage has extended the native reporting capabilities with custom reports. Custom reports enable you to code your own logic (or re-use others’ custom logic) in order to view and interpret data in Evergage in unique ways for business intelligence and optimization purposes.

DATA SCIENCE NOTEBOOKS

Evergage’s Data Science Workbench provides data scientists with a means of accessing and working with the in-depth behavioral, contextual and attribute information that Evergage maintains on every visitor, customer and account. With pre-built data science notebooks, you can derive immediate value from the workbench. They let you combine functional code, such as data pulling, feature engineering and model building, with output such as text, tables and plots. One example is for conducting recency-frequency analysis to estimate the lifetime value of your customer base both as a whole and for individual customers. Data scientists can also create their own reusable notebooks, building custom predictive machine learning models, cluster analyses or reports.

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Visit the Evergage Gears Marketplace to explore what’s available today!

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"Evergage has become a critical personalization and customer data platform for Citrix – collecting and processing important user activity data that is passed to a complementary analytics solution."

DENNIS WHITE
WEB BUSINESS ANALYST

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