Capture insights on each mobile app user’s behavior, interests and preferences and use those details to drive in-app and cross-channel personalization.
Mobile apps have become a vital means of engaging and interacting with increasingly mobile audiences. In fact, for many companies their mobile app users represent their most loyal customers. As a true multi-channel, real-time personalization platform, Evergage tracks user behavior and empowers marketers to deliver 1:1 experiences inside the app and across other channels (e.g., website, web app, email) – and vice versa.
Track user behavior in iOS or Android mobile apps and deliver personalized messages and experiences – in real time – within the app or across other channels.
Track Real-Time Behaviors
Log mobile app user sessions, screen views, time spent per screen, purchases, products added to cart, and more.
Provide Cross-Channel Analytics
Gather insights on mobile app users and immediately utilize those insights to personalize experiences on other channels.
Send Push Notifications
Trigger notifications to specific mobile app users based on their activity, survey responses, purchases and product inventory. Notifications can even include dynamic 1:1 recommendations.
Display In-App Messages
Create and deploy in-app messages targeted to specific individuals or a segment of users.
Deliver personalized experiences and relevant offers to mobile app users when they are most engaged with your app.
Include 1:1 product and content recommendations – based on individual interests and intent – inside your mobile app.
Support IOS & Android Platforms
Collect detailed behavioral and engagement data from mobile app users on both iOS and Android devices and then personalize experiences on either platform.
"With Evergage, we have taken personalization to a new level by making more impactful connections with our already engaged members. The Evergage platform really satisfies our digital marketing team’s need to understand our customers and act on it in real time."
DIRECTOR OF MARKETING, ACTIVATION