Evergage includes robust, integrated testing and conversion optimization capabilities.

Unlike many testing tools, however, we offer unprecedented granularity whereby marketers can deploy tests to specific audience segments. Want to know which call-to-action is best suited for visitors who have come to your website twice in the past week and spent at least five minutes looking at a particular product. No problem!

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COMPARE EXPERIENCES

With complete A/B testing capabilities for websites, web applications, mobile apps and email, marketers can use Evergage to test different experiences – including product and content recommendation strategies – against each other to ensure conversion results are optimized.

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TEST MULTIPLE CHANGES AT ONCE

Simultaneously compare several web page changes. With Evergage multivariate testing (MVT), you can quickly determine which combination of changes is most effective in achieving a desired outcome.

CONFIGURE & MANAGE WITHOUT IT

A/B and MVT capabilities are built seamlessly into the Evergage platform. Within minutes you can create and deploy tests to broad or narrow segments, easily adjust traffic weightings, and – when confident – allocate the traffic to the winning candidate.

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OPTIMIZE RESULTS

Monitor results in real time. The “lift over control” for each test experience – whether positive or negative – is automatically calculated, enabling you to analyze campaign performance for a variety of metrics such as clickthroughs and average order value. Evergage also provides a confidence rating using Bayesian statistics so you can validate your test results.

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"Evergage allows us to test our hypotheses about what our shoppers want and tailor our shopping experience to each individual to meet their unique needs."

MANAGER OF DIGITAL EXPERIENCE, CARHARTT

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