B2B E-Commerce Personalization: Trends and Best Practices

Innovative business-to-business e-commerce companies are leveraging personalization strategies to better serve their customers and gain a competitive advantage.

Gartner predicts that by 2018, B2B companies with effective e-commerce personalization will outsell competitors without such strategies by 30%! Presenting your business customers and prospects with targeted and relevant content, offers and recommendations will not only boost conversion rates but also help you develop stronger relationships.

This FREE eBook outlines the key trends in B2B
e-commerce personalization and shows you how to:

  • Personalize the customer experience at the account and individual levels

  • Adapt B2C personalization best practices for B2B environments

  • Incorporate unique account-specific details into a visitor's experience

  • Improve repeat and upsell business with key accounts

  • Test and optimize personalized content to increase conversions

Download our B2B E-Commerce Personalization: Trends and Best Practices eBook, and start increasing engagement, driving more conversions and improving loyalty with your business customers TODAY!

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