Build vs. Buy: Selecting the Best Option for Your Personalization Solution

As with any key initiative, businesses looking to implement personalization must decide whether to build or buy the technology that will drive it. With something as important as your customer experience on the line, it is a decision with enormous repercussions.

This white paper covers:

  • What capabilities should be included in a complete personalization platform

  • Why a focus on integration, usability, speed and maintenance is critical for personalization technology

  • How to evaluate whether a build or buy approach is right for your company

If you’re debating whether to build a personalization solution in-house or partner with a personalization platform provider, download our white paper, Build vs. Buy: Selecting the Best Option for Your Personalization Solution, to help you make your decision today!

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