B2B marketers understand that every prospect and customer is unique. They each have their own needs – at the individual and account level – and proceed along the “buyer’s journey” at their own pace. From initial engagement to the consideration, evaluation, contracting, onboarding, adoption, retention and advocacy stages, each person has his own priorities and interests.
In this eBook, we identify the key ways you can use personalization across the B2B buyer’s journey so that no matter what stage someone is in, you’re prepared to provide a relevant and engaging experience. We’ll explain how to use personalization to: