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Machine Learning vs. Rule-Based Personalization

Rules and machine-learning algorithms are at the heart of any personalization program. Machine learning continues to grow in popularity, but rule-based personalization remains a critical personalization tactic. It’s important to master both approaches, and the key is to match the right tactic to your goals.

In this eBook, you’ll learn:

  • What is the difference between rule-based and machine-learning personalization?

  • When is the right time to use one over the other in your personalization program?

  • How do you create segments and build rules?

  • How do you build algorithms and apply them across your digital properties?

  • How can rules and machine-learning algorithms be blended effectively?

Download this eBook to gain the solid foundation you need to successfully apply both rules and machine learning in your personalization efforts.