DOWNLOAD THE BOOK FOR FREE
The one-to-one dream is something marketers have had for 25 years. They have longed to connect with their customers and prospects as individuals and provide truly unique experiences to each of them. As the volume of customer communications across touch points grows exponentially and consumers’ attention spans shrink by the day, delivering individually relevant content and experiences has become an imperative for all organizations. And, frankly, it’s what customers want and expect. While the one-to-one dream had been unattainable for years, machine learning and real-time processing have made it possible today.
In this book, discover what one-to-one personalization is all about, how it’s evolved and what the future entails. Learn how it’s driven by machine learning, delivered across channels and powered by in-depth customer data. Get inspired by the potential for your business and gain insights on how to develop your own personalization strategy and program. Discover how to turn the one-to-one dream into a reality.