According to Forrester Research, 92% of marketers say their interest in personalization has increased. Yet most personalization solutions haven’t evolved to accommodate today’s 24/7, multi-device, sub-second attention spans and consumer expectations for targeted, unique experiences. Marketers can no longer rely on I.T. or wait for long development cycles to deploy personalization. They need to improve engagement, conversion rates and customer experiences now!
This eBook highlights the following: