Every e-commerce website is different in terms of products, content, layout and navigation. And every shopper is unique with diverse interests, tastes and buying journeys. Individualizing e-commerce is about delivering the most relevant content, recommendations and experiences to each visitor. It’s about applying real-time personalization to capture his attention, encourage him to explore, make a purchase and keep coming back.
In this eBook, we’ll show you 19 compelling examples of real-time personalization in action across the e-commerce experience. You’ll find practical ideas on how to: