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The Forrester Wave™: Experience Optimization Platforms, Q2 2018

Forrester Research, one of the most influential research and advisory firms in the world, recently analyzed the experience optimization market and published their findings, insights and information on the eight leading vendors in “The Forrester Wave™: Experience Optimization Platforms, Q2 2018.”

Primary Challenge

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In this report, you’ll learn:

  • The 24 different criteria used for evaluating experience optimization platforms

  • How experience optimization has evolved over time

  • Scoring and weighting used to evaluate experience optimization vendors

The Forrester Wave™: Experience Optimization Platforms, Q2 2018 evaluated vendors on their "Current Offering" and "Strategy." The "Current Offering" section consists of four capabilities: online testing, behavioral targeting, recommendations and platform experience. Of these capabilities, online testing was given the highest weighting (40%), but companies may wish to adjust the weightings to best suit their own objectives. Evergage received the highest score of all vendors in recommendations, tied for the highest score in platform experience, and received the third highest score in behavioral targeting among all vendors evaluated.

Download the Forrester Wave report today and get a complete view into the leading experience optimization platforms and a helpful guide for evaluating Evergage and other vendor solutions.