In today’s world, consumers expect a tailored customer experience from the brands they do business with. They expect those experiences to be helpful, enjoyable and relevant. And as more companies provide unique and personalized experiences, the more obvious it becomes when a company does not. This is true across industries. Consumers don’t just compare their experiences from bank to bank, insurance provider to insurance provider, brokerage firm to brokerage firm. They compare against all the experiences they have.
This eBook explains why personalization is an imperative for financial services and insurance companies and provides 15 great examples of personalization in action, including how to: