The Ultimate Personalization Planning Guide

96% of marketers surveyed say that personalization helps advance customer relationships. And 88% believe their prospects and customers now expect a personalized experience.

With real-time personalization, marketers can provide relevant, highly targeted content to individuals to drive profitable results. It can seem overwhelming to get started, but it doesn’t need to be. In this eBook, find tips on:

  • Setting your personalization goals

  • Identifying your data sources

  • Defining your personas and target audiences

  • Using machine-learning vs. rule-based personalization

  • Building cross-channel campaigns

  • Testing and measurement

  • Picking a personalization platform

You will also find several real-world examples of personalization in action that you can easily emulate.

If you’re looking to get started with personalization at your organization, download our eBook, The Ultimate Personalization Planning Guide. Start providing truly relevant experiences to your customers and prospects today!

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